Assistant Marketing Manager, Affiliate

Do your Best Work in Mooresville
This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up – we invest in you so you can find your inspiration.

Your Impact
The Assistant Marketing Manager, Affiliate manages the strategic and operational execution of affiliate programs to drive measurable business outcomes that meet or exceed annual sales and ROI targets.

This role partners closely with internal teams and 3rd party agencies to translate enterprise marketing strategy and goals into effective campaign execution and management.

The Assistant Marketing Manager, Affiliate will collaborate with teams including Analytics, eCommerce, Finance, Merchandising, and Technology to drive progress in this channel. With a strong focus on performance, optimization, testing, and analytics, the Assistant Marketing Manager contributes to advancing and scaling Affiliate.

This person brings hands‑on-keyboard experience in affiliate platforms and reporting; strong understanding of affiliate and performance-based marketing and metrics; and the ability to operate effectively in a fast‑paced retail environment while influencing partners and contributing to team success.

What You Will Do

Support the execution of Affiliate strategy aligned to revenue, profitability, and customer growth goals

Collaborate cross‑functionally (paid search, influencer team, finance, analytics, brand) for coordination on changes in investment; forecast; messaging; promos; etc.

Performance management

Agency management

Internal operations

Bachelor’s degree in Business Administration, Merchandising, Marketing or relevant field or equivalent years of experience in lieu of education requirement, if applicable

4–6 years of experience in performance marketing/media

Strong grasp of performance metrics, drivers: their impact to business and how to apply them

Strong Affiliate‑specific knowledge: attribution models; cookie/tracking mechanisms; pricing and commission

3+ years of hands‑on experience with at least one major affiliate platform such as Rakuten, Acceleration, or Impact Radius

Experience with analytics platforms (Adobe Analytics; GA4)

Strong analytical skills with the ability to interpret data and translate insights into action

Proven success in collaborating with internal/external teams

Preferred Skills/Education

1 year of experience leading work at a retailer or CPG company

Equal Employment Opportunity Statement
Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.

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