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Creative Director, Paid Social

Lensa, Inc. · New York, NY, USA · Remote ·

Job type:
Full Time

Driving innovative creative strategies, the full-time remote Creative Director, Paid Social will own the execution of paid social campaigns across Meta, TikTok, and YouTube, focusing on performance-driven content that enhances conversion rates.
Key responsibilities:

Own the creative strategy and execution for paid social, from concept through production and delivery
Develop engaging hooks and formats that drive conversion and elevate the creative output of the team
Lead partnerships with UGC and influencers, managing briefs to produce native content that converts

Required qualifications:

10+ years in creative direction with a strong portfolio in paid social and direct response video creative
Deep expertise in performance creative at scale, particularly across Meta, TikTok, and YouTube
Proven ability to provide sharp, actionable feedback that enhances creative work without slowing down production
Experience managing and developing a small creative team, including editors and designers
Strong understanding of AI tools in creative workflows for concepting and production