Media Coordinator
Salary: $75,000
Location: Remote (North America)
Type: Full-time (40 hours/week for 50 weeks/year, flexible schedule, independent contractor)
Position Overview
If you’re looking for a quiet, traditional PR role where nothing moves fast and education means textbooks and hall passes, this isn’t it.
Alpha School uses AI to compress core academics into two hours a day, freeing students to spend the rest of their time building real-world skills, like public speaking, problem solving, leadership, and creative work that actually matters. The result is students performing in the top 1–2% nationally and a model that challenges almost everything people assume about education.
That kind of disruption attracts attention. A lot of it.
Alpha School is scaling fast. As we grow, our communications footprint grows with it: more press, more inbound, more profiles to manage, more moments that need to land right.
This role exists to keep the engine running. You'll own the daily execution of our LinkedIn presence across two high-visibility profiles — one for Alpha School, one for our co-founder MacKenzie Price — while handling the operational work that keeps our comms team moving. You won't be inventing the strategy; you'll be executing it with speed and precision, using AI tools to draft, schedule, and respond at pace.
If you thrive in fast-moving environments, love checking things off, and are genuinely excited about what Alpha School is building for the future of education, this is your seat.
What you own
- Publish and schedule posts across two profiles — Alpha School and MacKenzie Price — pulling from existing Substack content, X posts, and Claude-generated drafts
- Engage with comments and community responses using AI-assisted drafts, reviewed and approved before posting
- Monitor basic engagement metrics and flag trends or anomalies to the Comms team
- Maintain a consistent posting cadence and keep both profiles active and responsive
Comms Operations
- Track inbound media inquiries in Google Sheets and triage requests to the appropriate team member
- Draft routine media responses using established templates and AI tools — fast, accurate, on-brand
- Coordinate logistics and scheduling for comms initiatives as needed
- Support the Comms team with administrative tasks that shift week to week
- Keep systems organized so nothing falls through the cracks during high-volume periods
How you work
This role is self-driven and fast-moving. You thrive in environments where priorities shift, and ambiguity is the default. You're passionate about education and constantly learning — especially comfortable with AI tools and how to use them effectively. You don't need deep comms experience; you need to execute with precision, ask smart questions, and keep up with our pace. Success here depends on your ability to stay organized across a variable workload, make smart judgment calls about what needs attention, and proactively communicate when something is blocked or off-track.
- You run your own schedule. Given a week's worth of content and a set of inbound requests, you know what to prioritize and how to sequence the work.
- You use AI tools.
- You communicate proactively. The Comms team should always know what's in motion — especially if something is delayed or needs a decision.
- You flag early. If a comment thread is heating up, a media request needs urgent attention, or a deadline is at risk, you surface it before it becomes a problem.
What success looks like
30 DAYS
- Both LinkedIn profiles are running on a consistent schedule
- Media inquiry tracking is organized and up to date in Google Sheets
- Routine media responses are being drafted and turned around quickly
- You've learned the tools, the voice, and the workflow
90 DAYS
- LinkedIn engagement is growing on both profiles
- Inbound media requests are being handled with minimal escalation
- You're anticipating needs before being asked
- Comms team trusts you to run the day-to-day without close oversight
6 MONTHS
- Both profiles have a visible, consistent presence that reflects the Alpha brand
- Comms operations are running smoothly as Alpha scales
- You've built a repeatable workflow for content scheduling, media triage, and community response
- You're seen as a reliable, fast-moving member of the Comms team
Candidate requirements
Experience
- Background in social media management, communications support, media relations, or a related field — entry-level to mid-level considered
- Comfortable managing multiple responsibilities simultaneously
- Experience with scheduling tools, Google Sheets, or similar organizational systems
- Working knowledge of LinkedIn
Skills & Approach
- Self-driven: you don't need to be told what to do next — you figure it out
- AI-forward: you're already using AI tools in your work, or you're actively learning how to; familiarity with Claude specifically is a strong plus
- Detail-oriented: you catch things others miss and care about getting the small stuff right
- Fast-moving: you're comfortable with a pace that doesn't slow down
- Passionate about education: you care about what Alpha School is building and that comes through in how you show up
AI Skills
- Comfortable using AI as a daily thought partner for research, planning, writing, and workflow optimization.
- Experience using AI tools such as Claude, ChatGPT, Perplexity, Grok, Gemini, or similar platforms.
- Understands when AI is helpful—and when human judgment, relationship-building, and creativity matter more.