Retention Marketing Manager

To support a dynamic ecommerce marketplace team, the full-time contract Retention Marketing Manager will develop and execute lifecycle marketing strategies aimed at enhancing seller engagement and retention through data-driven initiatives and cross-channel campaigns, working remotely with a preference for EST hours.
Key responsibilities:

Develop and shape strategies to improve seller retention and engagement through targeted campaigns
Create and implement multi-channel marketing initiatives that support product adoption and seller growth
Collaborate with analytics teams to identify key segments and uncover opportunities for engagement improvement

Required qualifications:

Proven experience in lifecycle and retention marketing, focusing on driving behavior change
Expertise in marketing automation platforms, with Braze experience highly preferred, or proficiency in Salesforce, Klaviyo, or Iterable
Strong analytical skills to interpret behavioral insights and engagement trends
Ability to plan, execute, and manage end-to-end marketing campaigns
Strong project management capabilities, including building roadmaps and managing workflows