Digital Marketing Strategist

Overview
The Digital Marketing Strategist is a specialized individual contributor on the Marketing Communications team, serving as the primary subject matter expert for Cirrus Aircraft’s web presence, SEO strategy, and digital user experience. This role owns the strategy, execution, and continuous optimization of Cirrus’s digital properties, driving measurable improvements in organic search visibility, site performance, and conversion. The strategist leverages AI‑powered tools to bring campaigns, landing pages, and digital experiences to market faster than traditional workflows, uses behavioral analytics platforms like FullStory to translate user data into UX and content decisions, and partners cross‑functionally with Web, Creative, Sales, and Marketing teams to ensure the digital ecosystem performs against business objectives.

Responsibilities

Own and manage Cirrus Aircraft’s digital web properties end‑to‑end—overseeing content strategy, site architecture, page performance, and publishing workflows across the CMS to keep all touchpoints on‑brand, SEO‑optimized, and conversion‑focused.

Leverage FullStory and other behavioral analytics tools to analyze user journeys, identify friction points, and surface actionable UX and content insights—turning session data, heatmaps, and funnel analysis into concrete improvements to site experience, conversion rates, and campaign landing page performance.

Champion AI‑powered tools and workflows to accelerate go‑to‑market velocity—using generative AI, no‑code/low‑code platforms, and rapid prototyping to build, test, and launch landing pages, campaign microsites, and digital experiences significantly faster than traditional timelines.

Own and advance Cirrus’s enterprise SEO strategy—spanning technical SEO, on‑page optimization, content architecture, Core Web Vitals, and structured data—to systematically grow organic search visibility, qualified traffic, and revenue contribution across all digital properties and brands.

Maintain expertise in emerging digital tools, AI capabilities, and web platform innovations—evaluating and recommending new technologies that enable faster campaign execution, improved personalization, and competitive advantage.

Conduct ongoing keyword research, competitive SEO analysis, and content gap assessments to identify organic growth opportunities—partnering with the content and web teams to embed SEO best practices in all digital content, from page structure to metadata to internal linking architecture.

Develop, execute, and analyze A/B and multivariate tests across landing pages, CTAs, and site content to continuously improve conversion rates—using data from FullStory, Google Analytics, and CMS analytics to validate hypotheses and scale winning experiences.

Direct the creation of digital marketing assets in partnership with the Design team—providing clear creative briefs, strategic context, and performance feedback to ensure output is optimized for channel, audience, and conversion.

Develop and maintain comprehensive digital marketing performance reports and executive‑level dashboards—synthesizing KPI trends, channel insights, and strategic recommendations to inform leadership decision‑making in partnership with the Digital and Web Marketing Manager.

Manage and optimize the digital marketing budget—applying attribution modeling and performance analysis to maximize ROI and tie every dollar of spend to measurable business outcomes.

Assist with other team support duties as assigned.

Travel requirements estimated at 10%.

Regular, reliable, and predictable attendance.

Qualifications
Required:

Bachelor’s degree in marketing, communications, design, or digital media.

2–4 years of progressive digital marketing experience with ownership of website management, SEO strategy, and digital content performance.

2+ years of hands‑on SEO experience—including technical SEO, on‑page optimization, keyword strategy, and content architecture—with a proven track record of improving rankings, traffic, and conversions.

2–4 years managing and optimizing content within an enterprise CMS (e.g., WordPress or Contentstack), including publishing workflows and landing page development.

Proficiency with analytics and reporting platforms—Google Analytics (GA4), Google Data Studio/Looker, and TapClicks—to build dashboards, interpret data, and translate findings into executive‑ready insights.

Advanced proficiency with SEO tools—SEMrush, Ahrefs, and Google Search Console—to conduct audits, track ranking performance, and derive organic growth strategies.

Demonstrated experience using AI‑powered tools—generative AI platforms, AI‑assisted CMS features, or no‑code/low‑code builders—to accelerate landing page and digital content creation without sacrificing quality.

Working knowledge of HTML and CSS sufficient to build, troubleshoot, and QA web pages within a CMS without full developer dependency.

Strong understanding of CRO principles, A/B testing methodology, and UX best practices—capable of designing experiments, interpreting FullStory data, and applying findings to improve site performance and conversion.

Exceptional analytical and written communication skills—able to translate complex performance data into clear executive insights and compelling digital marketing copy.

Proven ability to independently manage multiple concurrent digital programs, prioritize effectively, meet deadlines, and deliver high‑quality results with minimal direction.

Preferred:

Experience with FullStory, Hotjar, or a comparable behavioral analytics platform—demonstrating the use of session replay, heatmaps, and funnel analysis to drive site experience improvements and inform CRO strategy.

Working proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign) to independently produce and optimize digital marketing assets.

Experience marketing within aviation, aerospace, luxury, or high‑consideration purchase categories—considered a meaningful differentiator.

Benefits

Comprehensive health coverage—medical, vision, dental, and additional dependent options.

Employer‑paid coverages—group term life, short‑ and long‑term disability insurance.

Flexible spending accounts—FSA and HSA offerings with company contributions to HSA.

Well‑being programs—Calm Health, Employee Assistance Program, and wellness incentives.

401(k) plan—dollar‑for‑dollar match up to 5% after 90 days, 100% vesting at 1 year.

PTO—various plans starting at 100 hours accrued within the first year.

Additional time off—paid holidays, 2 weeks of paid parental leave, funeral leave, and jury duty.

Career development—tuition reimbursement and professional growth opportunities.

Exclusive discounts—Cirrus Store, partner, and marketplace discounts.

Community & engagement—company and employee clubs at various locations.

These benefits support your well‑being, growth, and enjoyment at Cirrus!

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