Lifecycle Marketing Manager

Core Purpose: To create loyal, lifelong fans and exercise practitioners.

Our client is one of the fastest-growing gym chains in the country, with 225+ locations open or coming soon nationwide. We're looking for an Email & CRM Marketing Manager to own our lifecycle marketing program end to end — from automated customer journeys to campaign strategy to performance reporting.

This is a high-visibility role with real ownership. You'll work directly with our Director of Lifecycle Marketing and collaborate across Marketing, Creative, Sales and Customer Service to drive member acquisition, activation and long-term loyalty at scale.

This role is responsible for directly impacting revenue through lifecycle marketing performance and will own execution and optimization across core member journeys.

Schedule:

Hybrid — Monday and Friday in-office, Tuesday through Thursday flexible.

What You'll Do

Own end-to-end execution of email, SMS and push campaigns — including drafting, QA, audience targeting and deployment

Directly build and deploy campaigns and flows inside Klaviyo, including setup of triggers, filters, splits and conditional logic

Build and optimize automated customer journeys in Klaviyo to improve conversion, activation and retention

Build multi-step, behavior-based workflows with branching logic driven by user engagement and lifecycle stage

Develop dynamic segmentation and personalization strategies that deliver relevant experiences at the right moment

Work with audience data and segmentation logic, including list management, behavioral targeting and lifecycle stage mapping

Run a structured A/B and multivariate testing program across subject lines, send times, creative and cadence

Analyze performance using Google Analytics and platform-level reporting; produce clear, actionable insights for the broader team

Identify performance gaps across campaigns and flows (drop-offs, low engagement, fatigue) and recommend data-driven optimizations

Define and track lifecycle KPIs and contribute to ROI reporting and campaign planning

Collaborate cross-functionally to align lifecycle programs with business goals and ensure consistent messaging

Audit existing lifecycle programs to identify gaps, inefficiencies or missed opportunities and implement improvements

What We're Looking For

4+ years of experience in email, CRM or lifecycle marketing

Hands‑on experience with Klaviyo (required) or a comparable marketing automation platform

Proven experience building and launching lifecycle marketing flows end-to-end (welcome, conversion, retention, winback)

Strong analytical skills — comfortable pulling reports, identifying trends and translating data into recommendations

Ability to diagnose performance issues across lifecycle funnels and take action based on data insights

Experience managing multiple campaigns simultaneously with sharp attention to detail

Clear confident communicator who can work cross-functionally and solve problems independently when needed

Bachelor's degree in marketing, Business, Advertising or a related field

Comfortable working with audience data, segmentation and campaign performance reporting (CSV uploads, list builds, audience logic)

Bonus Points

Experience marketing to a consumer subscription or membership audience

Familiarity with Google Analytics 4

Experience working with customer data platforms or similar audience segmentation tools

Background in health, fitness or wellness (a plus, not a requirement)

Candidates with hands‑on execution experience across email and SMS automation will be prioritized

Including examples of lifecycle campaigns, automated flows or results you have built or managed (a plus, not a requirement)

A highly energetic and collaborative team

A management team that cares about your professional development

Free membership for you and plus one family member

Discounted Personal Training, and merchandise – including supplements

Employee referral program

Daily Pay offered – access your funds before payday

Competitive pay plus vacation, holiday and sick pay

Group Health, dental, vision, Supplemental Life and Employee Assistant Program are offered

401(k) + Company matching

Personal education growth options with Sophia Learning

Based on eligibility of tenure and full-time vs. part-time employment

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