Regional Sr Integrated Marketing Specialist

Sr Specialist, Regional Integrated Marketing
Lennar is one of the nation's leading homebuilders, dedicated to creating extraordinary experiences for homeowners, communities, and associates by building quality homes and providing exceptional customer service while giving back to the communities and fostering a culture of opportunity and growth.

Responsibilities

Support the Integrated Marketing Manager, who is the point of contact, owner, and driver of integrated marketing plans, to enforce and ensure alignment across teams and ensure timely execution.

Lead the development of strategic creative briefs for key initiatives, ensuring alignment with divisional goals and national brand strategy.

Oversee the execution and management of the integrated marketing calendar across all channels, aligning timing and messaging to maximize engagement and performance.

Oversee and guide the development and localization of marketing assets, signage, events, sponsorships, and outreach initiatives to strengthen regional brand presence.

Lead and partner with National strategy teams to interpret campaign performance and regional market insights, using data to optimize marketing plans and drive results.

Lead, enforce and uphold brand consistency across all marketing touchpoints within the region, ensuring adherence to national standards and guidelines.

Monitor and enhance cross-functional collaboration between Marketing Field Coordinators and Regional Integrated Marketing Specialists.

Qualifications

Bachelor of Science or Arts degree or equivalent required; High school diploma or GED required.

Minimum 3-5 years of relevant experience in home building, real estate, marketing, or consumer-facing industries preferred.

Strong organizational and time-management skills; able to manage multiple deadlines across various communities.

Excellent communication and interpersonal skills; able to build effective partnerships with internal teams and sales teams.

Resourceful and solution-oriented.

Leverage digital and analytical tools with confidence to drive insights and outcomes.

Experience in home building, real estate, or consumer-facing industries is a plus.

Compensation & Benefits
The base compensation for this position ranges from $67,400.00 to $84,300.00 annually, subject to adjustment based on qualifications, geographic pay differentials, and operational considerations. The role may also be eligible for bonuses and commissions and will receive benefits in accordance with company policy.

Benefits
Lennar offers comprehensive benefits including medical, dental, and vision coverage; a 401(k) retirement plan with a $1 for $1 company match up to 5%; paid parental leave; an associate assistance plan; educational assistance; up to $30,000 in adoption assistance; up to three weeks of vacation annually; holiday, sick leave, and personal day policies; a new-hire referral bonus program; substantial home purchase discounts; and more.

Equal Opportunity Employment
Lennar is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.

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