Sr. Marketing Manager, Prime Video US O&O Marketing

Description
Prime Video (PV) brings together Amazon MGM Studio's hit Originals, top live sports, broad subscription content, and the ability to build your viewing library, all in one experience. Joining the PV US O&O Marketing team to lead the outbound marketing channels gives you a prime seat to connect directly with our customers about PV’s incredible value.

We are seeking an experienced marketer who can bridge creative marketing with product initiatives to scale outbound marketing channels while embracing the ever‑changing landscape of outbound marketing. You will set the manual outbound marketing strategy, understand how it intersects with our automated programs, and work cross‑functionally with teams across Business, Sports, Studios, Business Intelligence and Science, Product, and Legal to drive outbound marketing campaigns. Marketing channel health will be your primary responsibility, ensuring that all campaigns reach intended customers and drive expected behaviors, making the outbound channel efforts accretive to PV performance.

Key Job Responsibilities

Devise and implement a holistic outbound marketing strategy that supports PV US’s overarching business strategy.

Track all‑up outbound channel KPIs, including reach, opt‑outs, and attributed high‑value actions.

Design and execute experiments that validate the incremental value of different outbound efforts.

Partner with stakeholders on the development of major outbound marketing campaigns such as hit series finales and live sports tournaments.

Work with internal product teams and external vendors to build best‑in‑class outbound campaign capabilities that elevate the PV brand and increase customer engagement.

Report on outbound channel performance to stakeholders and leaders across various business review mechanisms, establishing mechanisms needed to run the outbound marketing channels effectively and efficiently.

A Day in the Life
The Sr. Marketing Manager will focus on the performance and management of outbound marketing channels (e.g., email, push). They will use reporting dashboards regularly to evaluate how each channel performs independently and as a driver of service‑level performance. They will partner with stakeholder teams to create major campaigns, ensure the customer experience is bar‑raising, report channel performance and investments to leaders, and engage product teams to drive scale and automation where appropriate.

About the Team
The PV US O&O Marketing team’s vision is to use the least amount of owned and operated marketing interventions across the customer journey to drive the highest‑value customer actions. The mission is to improve the vertical performance of each owned and operated marketing channel, optimizing every impression across all surfaces while supporting Lifecycle Marketing’s multi‑touch customer journey. This role leads a critical marketing channel that can reach customers not engaging with the PV experience, finding engaging and unique ways to drive interaction and ultimately bring customers to stream on PV.

Basic Qualifications

6+ years of professional non‑internship marketing experience.

Experience using data and metrics to drive improvements.

Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).

Experience building, executing, and scaling cross‑functional marketing programs.

Preferred Qualifications

Experience with SQL or other analytical tools for data analysis.

Experience with customer segmentation, profiling, and targeting.

Experience building, executing, and scaling cross‑functional email and push marketing campaigns (including automated flows) from concept to completion.

Equal Opportunity Employer & Accommodations
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information.

Salary & Benefits
Base salary: $142,800.00 – $193,200.00 USD annually (USA, WA, Seattle). Additional compensation includes sign‑on payments, restricted stock units, and comprehensive benefits such as health, dental, vision, 401(k) matching, paid time off, and parental leave.

Job Information
Company: Amazon.com Services LLC
Job ID: A10463416

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