Communications Manager

Job Description
Brookdale Senior Living seeks a Communications and Engagement Lead to develop and execute strategic communication plans that advance our mission, culture, and business goals. The role requires a blend of creative writing, strategic thinking, and stakeholder collaboration to ensure clear, impactful messaging across all audiences.
Benefits

Part‑Time & Full‑Time Eligibility
Medical, Dental, Vision insurance
401(k) plan
Associate assistance program
Employee discounts and referral program
Optional voluntary benefits (e.g., ID theft protection, pet insurance)
Full‑Time Only Benefits
Paid Time Off & paid holidays
Company‑provided life insurance
Adoption benefit
Disability (short‑term & long‑term)
Flexible and Health Savings Accounts
Optional life and dependent life insurance
Optional voluntary benefits (accident, critical illness, hospital indemnity, legal plan)
Tuition reimbursement
Veterans, active‑duty military personnel, and military spouses are encouraged to apply. Eligible associates may receive up to $725 toward U.S. naturalization fees after one year of employment.
Responsibilities

Lead communication planning and execution for key initiatives.
Collaborate with executive, senior, and functional leaders to create, manage, and implement communication plans that engage audiences and support business strategies.
Coach teammates, internal clients, and subject‑matter experts in communication and engagement best practices.
Develop and maintain an editorial calendar mapping communications projects, initiatives, and recurring themes.
Identify communication gaps, craft concise messages, and select appropriate vehicles to support initiatives.
Design and execute strategic communication projects with stakeholders and executives to promote cross‑functional initiatives.
Oversee design, development, and production of user‑friendly communications and job aids for complex programs.
Counsel leadership on opportunities to improve engagement, performance, cohesion, and culture.
Track and measure effectiveness of communication strategies using available tools.
Develop and execute public relations strategies, maintain media relationships, and manage crisis communication planning and response.
Qualifications

Education and Experience
Bachelor’s degree in Communications, Marketing, Public Relations, or a related field and 5–7 years of marketing, communications, employee engagement, or organizational development experience. Demonstrated creative writing skills and strategic thinking are essential. Experience working with multiple levels of business leaders and handling sensitive information is required. Previous manager‑level experience preferred.
Knowledge, Skills & Abilities

Superior creative writing, editing, and proofreading skills; AP style proficiency.
Ability to synthesize multiple perspectives into clear, engaging messages for diverse audiences.
Excellent relationship‑building and interpersonal communication skills.
Customer service attitude and commitment to supporting company culture and mission.
Self‑directed, prioritizes multiple projects, and meets deadlines under pressure.
Analytical thinking to define problems, collect data, and draw valid conclusions.
Ability to handle confidential and sensitive issues appropriately.
Competent understanding of graphic design best practices and marketing concepts.
Proficiency with Microsoft Office (Word, PowerPoint, Excel, Outlook).
Experience with Adobe Creative tools (Acrobat, Photoshop, InDesign, etc.) helpful.
Experience designing surveys and conducting focus groups helpful.
Physical Demands

Standing, walking, sitting, using hands and fingers, reaching, climbing, balancing, stooping, kneeling, crouching, crawling.
Talking or hearing, lifting up to 25 lbs.
Vision required.
Requires interaction with co‑workers, residents or vendors.
Occasional weekend, evening, or night work; on‑call as needed.
Requires occasional travel.
Brookdale is an equal opportunity employer and a drug‑free workplace.
About Brookdale

Brookdale Senior Living is a nationwide company with 589 communities as of November 30, 2025. We pride ourselves on gracious hospitality, a home‑like atmosphere, engaging events, and industry leadership in clinical care. Extensive corporate support and robust training programs provide growth opportunities for all staff.

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