Creative Director - Advertising

Job Overview
We are seeking a dynamic and results‑driven marketing leader to join our team. The ideal candidate has a strong background in e‑commerce and a proven track record in customer acquisition. This role requires a creative and strategic thinker who can oversee the development of compelling campaigns and execute high‑performing digital marketing strategies. A deep understanding of performance marketing is essential, along with the ability to analyze data and optimize creative for maximum impact. Candidates must be local to or willing to relocate to the Calabasas area as we operate on a hybrid work model (3 days onsite, 2 remote).

What You’ll Do / Key Responsibilities
Creative Development & Oversight

Lead the conceptualization and execution of high‑impact digital ad creatives across Facebook, Instagram, and other platforms

Establish and maintain creative guidelines that align with brand identity while optimizing for performance

Leverage the company’s proprietary AI ad producing platform for campaign development

Review and approve all ad creative before publication to ensure quality and effectiveness

Develop a consistent visual language that strengthens brand recognition while driving conversions

Performance Optimization

Analyze creative performance data to identify patterns and opportunities for improvement

A/B test creative elements (images, videos, copy, CTAs) to determine highest‑converting combinations

Collaborate with the performance marketing team to optimize creative based on ROAS metrics

Develop creative that addresses specific funnel stages and customer pain points

Strategic Leadership

Translate business objectives and customer insights into compelling creative strategies

Stay current on platform‑specific best practices and creative formats

Develop a content calendar aligned with seasonal trends and promotional campaigns

Balance short‑term conversion goals with long‑term brand building

Team Coordination

Work with product teams to understand features and benefits of our websites and apps and to select winning offers to promote

Collaborate with copywriters, designers, and media buyers to ensure cohesive campaigns

Provide clear creative briefs and constructive feedback to internal/external creative teams

Work with data analysts to understand customer behaviors that inform creative decisions

Educate broader marketing team on creative best practices for performance channels

Measurement & Reporting

Establish KPIs for creative performance (CTR, engagement rate, conversion rate)

Present creative insights and recommendations to leadership

Create reporting dashboards that showcase creative impact on business outcomes

Quantify the ROI of creative optimizations and improvements

What You Should Have
Essential Experience

5+ years in digital marketing creative development, with significant focus on paid social channels (Facebook, Instagram)

Proven track record optimizing e‑commerce ad creative for conversion metrics (ROAS, CPA, CENTER)

Experience leading creative development for multiple product categories or campaigns simultaneously

Portfolio demonstrating successful performance‑driven creative campaigns with measurable results

Background in visual design or art direction with a strong aesthetic sensibility

Technical Skills

Proficiency with design software (Adobe Creative Suite, Figma, Canva)

Understanding of digital ad specifications and best practices across platforms

Knowledge of A/B testing methodologies and creative optimization

Familiarity with marketing analytics platforms and performance data interpretation

Basic video editing capabilities or experience directing video content

Marketing Expertise

Deep understanding of direct response and performance marketing principles

Experience with e‑commerce conversion funnels and customer journey mapping

Knowledge of consumer psychology and visual persuasion techniques

Ability to translate data insights into creative direction

Understanding of platform‑specific creative requirements and best practices

Leadership & Collaboration

Experience providing clear creative direction to designers and content creators

Strong communication skills to articulate creative vision to stakeholders

Interest in managing a high‑throughput production environment

Ability to balance creative integrity with performance requirements

Experience collaborating with cross‑functional teams (paid media, analytics, brand)

Skill in managing creative resources efficiently to meet campaign deadlines

Strategic Thinking

Data‑driven decision‑making approach to creative development

Ability to identify trends and patterns in creative performance

Forward‑thinking vision for evolving creative strategy based on results

Understanding of competitive landscape and differentiation strategies

Ability to connect creative decisions to business outcomes

Working Conditions

Work is performed in an office environment with low to moderate noise levels.

Position requires regular, continuous use of computer.

Position requires regular sitting and standing.

Position requires regular interaction with team members through the following methods: in‑person, phone, Zoom, Slack, or email.

May require occasional travel.

This is a hybrid position; employees are expected to be in the office three days per week (Monday, Tuesday, and Thursday) with the option of working remotely two days (Wednesday and Friday).

Compensation
The compensation range for this position is $170,000 - $200,000 annual salary + bonus.

Benefits

Health, Dental, and Vision Insurance

Life Insurance

401(k) with matching

Pet Insurance

Mental Health Benefits

Comprehensive Time Off Program, including Vacation, Sick Days, Paid Holidays, and Floating Holidays

Employee Product Discounts

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