Senior Media Planner

The senior media planner is responsible for developing and managing the implementation of media plans. This role also oversees administration, financial management, reporting, and optimization recommendations and execution. Additional responsibilities include developing POVs based on media valuation, managing and tracking budgets, and maintaining strong vendor relationships.

In addition, this role is responsible for supporting business improvement by meeting personal and departmental goals and objectives timely and effectively.

Areas of Focus:
Disciplined Business Leadership

Develops decisive, insightful strategies aligned with client objectives

Demonstrates a thorough understanding of client business and how to achieve results

Understands client objectives, resources, and pros/cons of approaches to address them

Executes responsibilities with urgency and strong team integration

Takes initiative to learn business planning from supervisors

Applies industry changes in evolving approach for client business

Proactively challenges status quo with media partners and clients

Leverages consumer and media insights to inform communications strategy

Educates team members on media concepts, application, and philosophy

Measures performance proactively to continuously improve client results

Takes initiative to learn departmental and agency systems and resources

Team Player

Effectively manages a team to ensure work is high quality and on time

Develops positive working relationships with outside vendors

Maintains a professional, solutions-oriented attitude at all times

Demonstrates initiative and ability to lead projects

Builds trust with supervisors and readiness for increased responsibility

Communicates effectively, with timely and accurate responses

Contributes to a positive departmental and agency culture

Education:

A bachelor’s degree in a related field.

Skills and Experience:

A minimum of 4-5 years of media planning and program management experience; current title of media planner or higher preferred

Solid background in traditional media planning/buying within an agency environment

Experience managing multiple clients and cross-functional teams

Exposure to planning all media channels, both national and local

Experience with core planning tools and systems

Strong quantitative and analytical skills

Proven ability to translate strategic plans into flawless real-world execution

Strong negotiation skills and experience with integrated multichannel media packages

Demonstrated proficiency in digital media channels including display, mobile, and search

Strong understanding of ad serving, behavioral targeting, media, and analytics

The salary range for this position is listed below. Where an employee or prospective employee is paid within this range will depend on a variety of factors, including but not limited to budget, relevant experience, qualifications, and tenure in similar roles. Consideration may also be given to internal salary data for current or former employees in the same or similar positions.

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