Vice President of Marketing

As a key member of the Senior Leadership Team, the full-time salaried Vice President of Marketing will own the comprehensive marketing strategy, focusing on brand awareness, demand generation, and pipeline growth to drive district adoption and renewal in a remote environment.
Key Responsibilities

Own and manage Ignite Reading's annual marketing plan and budget, setting clear goals and KPIs aligned with district adoption targets
Lead demand generation efforts, optimizing the marketing funnel and executing multi-channel campaigns targeting K-12 decision-makers
Steward the Ignite Reading brand, ensuring cohesive messaging and high-quality content across all platforms while overseeing PR and event strategies

Required Qualifications

15+ years of progressive marketing experience, including 5+ years in a senior marketing leadership role
Proven expertise in B2B demand generation and multi-channel campaign execution
Deep, hands-on experience with HubSpot, including marketing automation and CRM integration
Experience marketing to institutional or government buyers, particularly within K-12 school districts
Demonstrated ability to develop and execute strategic marketing plans tied to measurable business outcomes