social media manager

Job Description

The Social Media Manager is responsible for implementing strategic social media approaches that connect brands and people with thoughtful and engaging marketing solutions. As a Social Media Manager, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company’s views creatively. Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement.
Responsibilities

Proactively drive winning ideas forward as part of their strategic planning process
Simultaneously manage platforms and clients in a fast-paced environment
Integrate social and consumer insights into context that builds brands
Seek out, embrace and identify innovative ways to amplify social advocates for our clients’ brands
Use relevant social data and reporting to consistently optimize social media impact and content on an ongoing basis
Identify and engage online influencers such as bloggers, YouTubers, Instagram influencers, etc.
Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
Perform research on current benchmark trends and audience preferences
Design and implement social media strategy to align with business goals
Set specific objectives and report on ROI
Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
Collaborate with other team members to ensure brand consistency
Communicate with followers, respond to queries in a timely manner and monitor customer reviews
Suggest and implement new features to develop brand awareness, like promotions and competitions
Stay up-to-date with current technologies and trends in social media, design tools and applications
Desired Skills

2+ years social media experience required; should have a proven record of obtaining results
Demonstrate creativity and documented immersion in social media, with in-depth knowledge and understanding of social media platforms
Strong understanding of user-generated content management, content marketing and reputation management
Experience with traditional public relations tactics and how they intersect with social media in today’s digital world
Strong understanding of social media and community trends/technology is a must, as is the ability and flexibility to own and operate day-to-day social operations
Exceptional attention to detail and time management skills, including ability to juggle multiple responsibilities and shifting priorities
Strategic content creation and excellent interpersonal, written and verbal communication skills with ability to work with a wide range of personalities and audiences
Understanding of analytics, on all social media platforms
As a woman-owned company committed to equal employment opportunities, diversity drives our identity.

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