Social Media & PR Coordinator

BondiBoost is seeking a highly organized, creative, and social-first Social Media & PR Coordinator to support the execution of our organic social media, PR, and brand activation efforts.

Reporting to the Associate Brand Manager, this role will be responsible for executing BondiBoost's day-to-day social media presence, supporting community engagement, creating content, coordinating special influencer gifting, and assisting with brand events and activations. The ideal candidate is passionate about beauty, social trends, content creation, and building authentic connections with our community.

This position plays a critical role in ensuring BondiBoost consistently shows up across social channels, PR moments, and all brand moments.

Primary Responsibilities
Social Media Management

Draft, maintain, and assist managing BondiBoost's organic social media calendar for approval by the Associate Brand Manager

Schedule and publish content across Instagram, TikTok, and emerging social platforms

Own daily social posting and execution across key channels

Monitor social trends, viral moments, and platform updates to identify reactive content opportunities

Support community management by engaging with followers and responding to comments

Track social performance and assist with reporting on content effectiveness and audience growth

Comfortable appearing on camera for TikTok Lives, social content, and behind-the-scenes storytelling across BondiBoost channels

Content Creation

Capture photo and video content for social media across photoshoots, retailer events, creator events, team activities, and brand activations

Create short-form social-first content optimized for Instagram Reels, TikTok, and Stories

Produce behind-the-scenes content that showcases the BondiBoost brand and team culture

Assist with content editing, organization, and digital asset management

Collaborate with internal teams to ensure content aligns with brand priorities and campaign objectives

Secondary Responsibilities
PR & Brand Support

Assist with influencer gifting initiatives and special send-outs

Coordinate product shipments for UGC creators & branded PR moments

Support creator outreach and ongoing communication

Track creator deliverables, content submissions, and posting timelines

Events & Brand Activations

Support the planning and execution of brand events, retailer activations, pop-ups, and creator experiences

Assist with event logistics, product inventory, gifting, and event setup

Coordinate guest lists and attendee communications

Support post-event follow-up, content organization, and reporting

Qualifications

1–3 years of experience in social media, PR, influencer marketing, content creation, or a related field

Strong understanding of Instagram, TikTok, and emerging social platforms

Comfortable capturing and editing content using mobile devices and social editing tools

Exceptional organizational skills with strong attention to detail

Ability to manage multiple projects and deadlines in a fast-paced environment

Passion for beauty, wellness, and consumer brands

Strong written and verbal communication skills

Experience with influencer marketing, social media scheduling tools, and content management systems is a plus

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