Digital Content Specialist

The Digital Content Specialist manages SUNY Cortland's university-level social media presence and supports digital storytelling across institutional channels. Reporting to the Director of Communications, this position develops, publishes, and monitors content that advances the university's brand, enrollment, engagement, and reputational goals. The position manages the university's social media calendar, tracks platform performance, monitors trends and conversations, and helps ensure a consistent and authentic institutional voice. The Digital Content Specialist collaborates with campus social media partners and supports the university's broader digital presence.

Salary Range: $55,000 + depending on experience (DOE)

Major Responsibilities
Social Media Management and Execution

Manage university social media channels, including posting, engagement, monitoring, and day‑to‑day operations.

Respond to comments, messages, and inquiries in a timely and professional manner, or route to appropriate offices.

Ensure adherence to institutional brand standards, tone, and social media guidelines.

Coordinate content approvals and posting priorities with internal stakeholders.

Maintain account access, organization, and basic platform administration.

Digital Storytelling and Content Development

Develop original content concepts that support institutional storytelling and campaign goals.

Create and edit platform‑specific content, including captions, graphics, and short‑form video.

Capture content at campus events, programs, and key university moments.

Adapt existing content (web, news, marketing materials) for social media use.

Ensure content meets accessibility standards (e.g., captions, alt text) and aligns with best practices.

Required Qualifications

Bachelor's degree in communications, marketing, journalism, public relations, digital media, or a related field, or equivalent combination of education and professional experience.

Demonstrated experience managing social media accounts for an organization, brand, institution, agency, or professional setting.

Strong writing, editing, and proofreading skills, with the ability to adapt tone and content for different platforms and audiences.

Experience creating social media content, including short‑form video, graphics, photography, and/or written posts.

Familiarity with major social media platforms and their content formats (e.g., Instagram, Facebook, LinkedIn, TikTok, YouTube, and emerging platforms).

Strong organizational skills and ability to manage multiple priorities, deadlines, and stakeholders.

Experience aligning content with organizational goals or messaging.

Preferred Qualifications

Experience working in higher education, nonprofit, public sector, or mission‑driven communications.

Experience developing and managing social media calendars.

Experience coordinating student workers, interns, ambassadors, or content contributors.

Familiarity with social media management, scheduling, listening, and analytics tools.

Experience with short‑form video production and editing for social platforms.

Basic photography, graphic design, and/or mobile content creation skills.

Experience supporting enrollment marketing, brand awareness, or campaign‑based communications.

Familiarity with accessibility best practices for social media and digital content.

#J-18808-Ljbffr