Director, Promotional

Department Overview
The Director, Mass & Differentiated Promotions leads the evaluation, strategy, and execution of mass promotions, digital offers, and rewards. Translating performance insights into financial forecasts and actionable recommendations. Drives promo investment optimization and influences both cross‑functional leaders and Owner Operators to deliver strong, sustainable business outcomes.

Duties

Lead Mass and Differentiated Offer strategies and execution across promotions, digital offers, and loyalty

Evaluate and support the Everyday Affordability Platform (McValue/EDAP), including strategy, projections, performance measurement, and recommendations for evolution

Drive performance measurement across initiatives, including business case development, post‑analysis, and identification of optimization opportunities

Own national and local promotional discounting guardrails and provide recommendations to support effective execution

Partner cross‑functionally with Marketing, Finance, Field, and Franchisee leadership to drive alignment and influence key business decisions

Develop and implement short‑ and long‑term promotional and digital strategies in collaboration with Marketing and Consumer Insights

Conduct competitive assessments of affordability and promotional strategies to identify opportunities for improvement

Coordinate with Field Offices to understand local performance drivers and scale best practices across the system

Support and influence loyalty, personalized offers, and digital value strategies, including segmentation, discounting approaches, and earned rewards insights

Lead and develop a high‑performing team, setting clear priorities and building organizational capability

Qualifications

Bachelor’s degree in Accounting, Finance, Economics, or related field; MBA preferred

10+ years of experience in RGM, pricing, promotions, sales, CX or loyalty with a strong emphasis on data analysis and strategic advisory

Strong knowledge of pricing dynamics, promotional strategy, and digital/loyalty ecosystems

Experience in data‑driven decision‑making and financial/performance analysis

Proven experience influencing cross‑functional stakeholders and leadership teams

Compensation

Bonus Eligible: Yes

Long‑Term Incentive: Yes

Benefits Eligible: Yes

Salary Range
The expected salary range for this role is $168,212.00 - $210,265.00 per year. The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we may also consider your experience, and other job‑related factors.

Benefits
This position offers health and welfare benefits, including comprehensive health insurance (medical, prescription drug, mental health, dental, vision), life insurance, tuition assistance, sabbatical program, and other benefits. Bonus eligible and long‑term incentive plan applicable.

Equal Employment Opportunity
McDonald’s is an equal opportunity employer committed to the diversity of its workforce. The company provides reasonable accommodations to qualified individuals with disabilities. McDonald’s provides equal employment opportunities to all employees and applicants and prohibits discrimination and harassment of any type.

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