Email Strategy & Digital Marketing Manager

Email Strategy & Digital Marketing Manager The Email Strategy & Digital Marketing Manager will lead email and digital strategies, planning, and execution for Deseret Book. This role requires a creative business strategist who can develop and execute comprehensive email and digital marketing campaigns that connect our faith‑based community with meaningful content and products across all channels.
Responsibilities 70% Email Marketing Strategy Development, Campaign Management & Performance Analytics Architect comprehensive email marketing strategies aligned with company objectives and customer journey stages (awareness, consideration, conversion, retention, loyalty)
Develop sophisticated customer segmentation strategies based on behavioral data, purchase history, and engagement patterns
Create and optimize automated email journeys and lifecycle campaigns that nurture leads and drive conversions
Design and implement promotional calendars aligned with product launches, seasonal campaigns, and faith‑based events
Lead end‑to‑end email campaign development from conceptualization to post‑campaign analysis
Partner with creative teams to develop compelling email content that resonates with our faith‑based community
Implement A/B testing protocols for subject lines, content, CTAs, and send times to maximize performance
Ensure brand consistency and message alignment across all email communications
Monitor and analyze key email metrics including open rates, CTR, conversion rates, and revenue attribution
Develop comprehensive reporting dashboards to track campaign performance and ROI
Identify trends and insights to continuously improve email marketing effectiveness

15% Digital Marketing Support Collaborate on integrated digital marketing campaigns across multiple channels (social media, paid search, display advertising)
Assist in developing content marketing strategies that complement email initiatives
Contribute to website optimization and conversion rate improvement projects

15% SMS Marketing Design and execute SMS marketing strategies to complement email campaigns
Analyze SMS campaign performance and optimize for engagement

Qualifications Bachelor’s degree in digital marketing or a related field and 3–5 years of strategic marketing experience
Experience with all aspects of digital marketing channels, specifically email and SMS marketing
Experience building customer segments and journeys
Ability to learn quickly and apply best practices
Detail‑oriented, able to analyze results, prioritize work, and organize time
Strong problem‑solving and decision‑making skills
Excellent written and oral communication skills
Familiarity with Adobe Suite (Photoshop, Illustrator, InDesign, etc.)
Self‑motivated and great self‑manager
Team player who works well in a collaborative environment
Current knowledge of market trends and customer needs in conjunction with company mission, brand, and audience
Benefits Excellent medical, dental, and life insurance
401(k) savings plan with company matching funds
Company‑funded retirement plan
Discounted UTA Eco pass
Paid leave and holidays
Great work environment
Equal Opportunity and Diversity We strongly encourage candidates of all different backgrounds to apply. We’re committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. We are an equal‑opportunity employer and are committed to a team and culture that embraces and celebrates diversity and inclusion without regard to race, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, or any other status protected by the laws or regulations in the State of Utah.

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