Media Planner (Strategy & Planning)

Overview
The Media Planner (Planning & Strategy) is responsible for managing media communication for an assigned brand, including budget control and digital media activity. The Planner will develop strong knowledge of client business, apply online media understanding to deliver against objectives, work with the Supervisor on media recommendations, and manage associates.

Responsibilities

Assist the Supervisor in development of digital media plan options and recommendations

Maintain accurate budget control and flow of media activity and update client on timely/consistent basis

Demonstrate strong understanding of online media fundamentals, including media math, target audience development, and communication goals (reach/frequency)

Demonstrate proficiency with systems/tools (MRI, MediaTools, ComScore)

Gather and analyze appropriate research to provide sound, strategic, consumer-focused digital media recommendations

Establish collaborative, productive working relationship with implementation teams to ensure media strategies are being delivered and brand goals and client needs are being met

Ensure proper execution of digital media plans by monitoring buys/schedules

Develop strong working relationship with partner agencies (where/when applicable), helping create a seamless communications process

Demonstrate creativity and agility when problem solving

Deliver POVs/position papers on key client issues and/or client opportunities

Prepare media authorizations per approved plans/project requests

Qualifications

2-3+ years of experience supporting digital and traditional media campaigns, ideally at an agency

MediaTools knowledge is a must

Familiarity with competitive systems (AdViews, Kantar, etc.) and research tools (MRI, Comscore, etc.)

Strong proficiency in Excel

Strong communication and presentation skills

Professional, with strong teamwork skills

Passionate about finding effective solutions to problems

Adept at time management and handling shifting priorities

Benefits

Paid Family Care for parents and caregivers for 12 weeks or more

Monetary assistance and support for Adoption, Surrogacy and Fertility

Monetary assistance and support for pet adoption

Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance

Tuition Assistance

Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more

Matching Gifts programs

Flexible working arrangements

Work Your World Program encouraging employees to work from anywhere; Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)

Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Compensation Range: USD $60,800.00 – USD $93,600.00 / Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.

Equal Opportunity Employer
Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

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