Brand Designer, Strategic Initiatives - Instagram Brand Studio

Brand Designer, Strategic Initiatives – Instagram Brand Studio
Instagram Brand Studio shapes how Instagram expresses itself to the world — through brand systems, visual identity, campaign design, and creative tools that reach billions of people. As Brand Designer, you will bring Instagram's brand to life through visual design, interaction, and immersive storytelling. You will define iconic interactive brand experiences for in‑app moments and marketing activations. You'll partner closely with product design, marketing, creative, and engineering teams to define how our brand behaves, responds, and communicates in dynamic contexts. You are equal parts systems thinker and hands‑on maker, working across the spectrum — from fast, rough motion studies to polished, production‑ready deliverables — and championing craft while making smart trade‑offs at scale. The ideal candidate blends motion/interaction expertise with a strong foundation in brand design and a point of view on how brands can be expressed through storytelling and behavior.

Responsibilities

Concept, prototype, and produce iconic interactive brand experiences for product surfaces, product campaigns, and activations

Define and evolve Instagram's brand design system — typography, color, grid, layout, and visual language — ensuring coherence across product surfaces, marketing, and physical touchpoints

Partner with product design and engineering teams to translate brand intent into shippable interaction patterns and motion specs

Create storyboards, motion studies, prototypes, and design specs that guide development and communicate creative intent clearly

Lead cross‑functional projects from concept through delivery, driving progress autonomously and communicating proactively with stakeholders

Present creative strategy and rationale to leadership, influencing product and brand decisions with a clear point of view

Identify opportunities to innovate on brand expression through emerging tools, AI workflows, and new interaction paradigms

Provide direction and mentorship to designers across the organization, raising the bar for craft

Be a hands‑on designer, inspiring others with your design thinking, taste, and execution

Minimum Qualifications

Expert proficiency in Figma and Adobe Creative Suite (Illustrator, Photoshop, InDesign), After Effects, and Cinema 4D

Experience collaborating directly with product design teams to integrate brand design and ship motion and interaction work in product

Strong presentation and communication skills — ability to defend design decisions and bring diverse stakeholders along

Demonstrated ability to lead cross‑functional design initiatives and influence creative direction at an organizational level

8+ years of experience in brand design, identity design, or communication design, with a focus on motion and interactive design

Experience defining and scaling design systems across large organizations with multiple product surfaces and brand touchpoints

A portfolio demonstrating expertise in interactive brand experiences, and multi‑format brand applications

Preferred Qualifications

Familiarity with Lottie, RIVE, or other animation delivery formats for mobile/web

Demonstrated ongoing AI skill development (prompt/context engineering, agent orchestration, staying current with emerging AI technologies)

Experience with real‑time 3D tools (Unity, Unreal, Spark AR) for interactive brand experiences

Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (efficiency gains, quality improvements)

Experience with creative coding, prototyping, or AI‑assisted design workflows

Knowledge of UX/UI design principles and how brand systems integrate with product design patterns

Experience in adhering to and implementing responsible, ethical AI practices (risk assessment, bias mitigation, quality and accuracy reviews)

Equal Employment Opportunity
Meta is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E‑Verify program in certain locations, as required by law. Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Compensation and Benefits
$149,000/year to $209,000/year + bonus + equity + benefits. Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@meta.com.

#J-18808-Ljbffr