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Brand Growth Manager

Virtual Vocations Inc · New York, NY, USA · Remote ·

Job type:
Full Time

Leading digital marketing and brand storytelling initiatives, the full-time Brand Growth Manager will develop and execute integrated marketing strategies for two healthcare education brands, focusing on customer lifecycle management, audience growth, and revenue generation in a remote environment.
Key responsibilities:

Own growth planning and commercial performance for AFPA and ChiroCredit, developing quarterly and monthly marketing plans
Manage omnichannel marketing campaigns across various digital platforms, including email, paid search, and social media
Oversee website performance and optimize customer journeys for certification programs and continuing education subscriptions

Required qualifications:

Bachelor's degree in Marketing, Communications, or a related field, or equivalent work experience
At least 5 years of digital marketing experience, preferably in EdTech, healthcare, SaaS, or professional education
Proficiency in HubSpot, Google Ads, Microsoft Advertising, and Google Analytics 4 (GA4)
Experience managing integrated marketing campaigns across multiple digital channels
Demonstrated success in driving measurable growth through digital marketing strategies