Associate Social Media & Digital Manager

campaign creative/copy dev
Coordinate apparel shipments

Mast-Jägermeister US is seeking an Associate Social Media & Digital Manager to support marketing execution across digital channels, with a primary focus on Social Media and secondary support across eCRM and eCommerce.

Reporting to the Director of Digital, this role will help evolve strategy to drive acquisition, engagement, personalization, and conversion—led by social-first thinking. The ideal candidate has experience executing social programs for a nationally recognized brand or digital/social agency with CPG clients.

Candidates should have up to three years of organic social and community management experience, with a strong pulse on social, influencer, and content trends.

While social expertise is paramount, familiarity with eCRM and eCommerce is expected. This individual is performance‑driven, self‑motivated, adaptable, and thrives in a fast‑paced digital environment.

Principal Duties and Responsibilities
Percentage of Responsibilities

65% Social:

Community Management

Organic Social Content Management, Scheduling and Publishing

Influencer campaign oversight

25% eCRM:

campaign creative/copy dev

deployment strategy

10% eCommerce / Website:

Support apparel promotions, discounts, purchase drivers

Website updates, landing page launches

Digital Program Execution

Execute digital programs across Organic Social, Influencer, and eCRM

Write and manage briefs, asset delivery, approvals, QA digital campaigns/channels, and publishing

Review and approve content, build content calendars, manage agencies to deadline as well as handle agency feedback loop

Coordinate cross‑functional reviews to ensure compliance and consistency

Manage sweepstakes on digital channels, rules coordination, prizing coordination, shipment, etc

Coordinate cross‑functional teams to ensure marketing efforts are compliant, consistent, and deliver a unified consumer experience across channels

Social (Organic + Influencer)

Support strategic planning for organic social strategy and execution as well as influencer programs

Daily point of contact for agency partners

Execute content calendars, trend content, and influencer activations

Light need to capture lo‑fi content and edit

Handle all community management and engagement with users on social media platforms (Meta, X, YouTube) engaging in discussions on daily basis (Requires light work outside of business hours to maintain communication and voice of the brand when needed)

Manage sweepstakes, influencer kit coordination, rules coordination, prizing needs and shipment

Track KPIs and ensure optimizations

Monitor social and influencer trends

eCRM

Support acquisition and engagement strategy

Daily POC for email agency

Oversee content creation, editorial, QA and ensure carry through of brand TOV

Manage sweepstakes, influencer kit coordination, rules coordination, prizing needs and shipment

Monitor email performance trends

eCommerce (Apparel + DTC)

Support eCommerce acquisition and conversion

Manage updates with Shopify platform or third‑party white label platform, photography coordination, QA and publishing

Coordinate apparel shipments

Support DTC liquid product initiatives

Financial Tracking

Submit internal invoices & manage budget reconciliation

Requirements

Bachelor's degree in digital marketing, marketing or advertising

3-5 years in social, influencer, community management, and eCRM

Agency experience preferred; CPG or Bev‑Alc a plus

Deep knowledge & mastery of social and reporting platforms such as Meta, X, Youtube, SEM, TikTok, Sprinklr

Ability to translate analytics into insights

Excellent writing/editorial skills

Strong visual content/design skills; content capture, editing and publishing

Organized, independent, creative

Unrivaled attention to detail

IN OFFICE Tuesday & Wednesdays.

Software Experience Required

Social platform tools: Meta Business Manager, TikTok, Business Center/Ads Manager

Social reporting tools: Sprinklr (or comparable tools as Hootsuite, Sprout, Meltwater, Tubulr)

eCRM: Salesforce, Adobe, similar

Web: Google/Adobe Analytics

Project Management & Communication: Microsoft teams tools, Figma (or comparable tools like Asana, Jira, Trello)

Creative Tools: Canva or Adobe Suite (or comparable tools)

Benefits

Highly competitive compensation packages-$75-78k+10% annual bonus

Comprehensive medical, dental, and vision insurance

Matching 401(k) plan

Yearly wellness stipend (gym membership or fitness classes)

Generous holiday and vacation policy

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