Sourcebooks, the fastest growing and most innovative publisher in the industry, is searching for an Audio Marketing Strategy Specialist to help power the next phase of growth for Sourcebooks Audio . Our audio program is in full-on growth mode, and we’re looking for a strategic, creative marketer who lives and breathes audiobooks, understands digital trends, and is excited to build outside-the-box campaigns that connect listeners with incredible stories.
This is not your typical marketing job. You’ll be the Audio Specialist and thought partner across the organization—developing innovative, audio-first campaigns and also working closely with our imprint, vertical, library, international, and audience development teams to amplify and extend the reach of our titles and authors. You’ll have a real seat at the table, a voice in decision‑making, and the opportunity to shape how Sourcebooks shows up in...
This hybrid/remote position is open to candidates based in the NY/NJ/CT tri-state area. We're prioritizing candidates who are able and willing to come into our NYC office several times a month. The role also requires occasional travel for studio visits, trade shows, training, in-person events, and author recordings.
This is an exempt, salaried position with a range of $60,000 - $72,000. We determine starting pay based on a thorough evaluation of job‑related factors, including geographic location, market conditions, relevant experience, training, and education. This process ensures a fair and competitive salary that aligns with both the company and the candidate’s qualifications.
What you’ll do:
- Develop and execute audio-first marketing plans for key frontlist, backlist, and author initiatives, including clear timelines and plug-and-play guidance for authors.
- Lead audio marketing execution across channels—studio content, social campaigns, digital ads, trade outreach, and backlist re-promotion driven by sales and listening trends.
- Act as the primary liaison for audio with imprint, vertical, library, international, indie, and sales teams to ensure audio is fully integrated into company‑wide campaigns and priorities.
- Manage and optimize audio assets (clips, BTS, artwork) and pitch standout audio productions, programming, and panels to media, platforms, and industry events.
- Support paid media, email, and influencer strategies with audio‑specific ideas, assets, and schedules that grow audience engagement and listening.
What you bring:
- 2–4 years of experience in publishing, entertainment, or marketing, ideally with direct exposure to audio, digital campaigns, or consumer‑facing media.
- A genuine passion for audiobooks, storytelling, and reader/listener communities .
- Proven ability to develop and execute marketing plans , with strong attention to detail and follow‑through.
- Experience working with social media, email marketing, and digital advertising tools ; familiarity with audio or book marketing platforms is a plus.
- Strong written and verbal communication skills , including comfort writing marketing copy, author guides, and internal briefs.
- A data‑informed mindset : ability to interpret sales and engagement data to spot trends, surface opportunities, and refine strategy.
- Excellent project management and organizational skills , with the ability to juggle multiple titles, deadlines, and stakeholders.
- Collaborative, solutions‑focused approach and the ability to work cross‑functionally with marketing, sales, editorial, publicity, library, and international teams.
- Comfort working in PowerPoint/Slides, Excel/Sheets, and standard Office tools as well as experience working with Klear, Meltwater and Buffer .
- Basic design skills (Canva or similar) are a plus.
Full‑time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to: Medical/Prescription drug insurance, Dental, Vision, Health Care and Dependent Care Flexible Spending Accounts, Health Savings Account, 401(k), Short and Long‑Term Disability Insurance, Life/AD&D Insurance, and generous paid time off.
Sourcebooks values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.
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