Lifecycle Marketing Coordinator

OVERVIEW OF THE COMPANY Fox Corporation Under the FOX banner, we produce and distribute content through some of the world’s leading and most valued brands, including: FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations and Tubi Media Group. We empower a diverse range of creators to imagine and develop culturally significant content, while building an organization that thrives on creative ideas, operational expertise and strategic thinking.
JOB DESCRIPTION FOX launched a new subscription streaming service that brings FOX’s unparalleled content portfolio—news, sports, and entertainment—directly to consumers via an innovative subscription streaming service. Our team is focused on delivering strategic marketing initiatives that drive awareness, acquisition, and sustained growth. We work closely across all FOX business units and internal teams within marketing, editorial, product and business intelligence to support this effort. FOX is seeking a highly organized and data‑driven Lifecycle Marketing Coordinator to support customer lifecycle marketing initiatives across our owned and operated businesses.
RESPONSIBILITIES Serve as the day‑to‑day lead for lifecycle marketing campaign execution across FOX One, driving coordination of initiatives from strategy through deployment and ensuring timely delivery across email, push, in‑app messaging, and other owned channels.
Collaborate with business units and brand leads to gather lifecycle objectives, audience segments, messaging priorities, promotional calendars, and KPIs.
Coordinate with internal teams (e.g., design, operations, merchandising, product, analytics) to develop and deliver assets across lifecycle touchpoints including acquisition, onboarding flows, engagement campaigns, promotional sends, and retention programs.
Manage and maintain a centralized lifecycle campaign calendar, ensuring visibility across brands and alignment with programming, product launches, tentpole events, and acquisition initiatives.
Track campaign timelines, approvals, QA processes, and deployment milestones using project management tools.
Monitor and report on campaign performance across the lifecycle funnel (open rates, CTR, conversion, retention, etc.) and assist in generating actionable insights to optimize messaging, timing, segmentation, and frequency.
Support A/B testing initiatives to improve engagement and conversion across the customer journey.
Operate with agility in a fast‑paced environment, quickly adapting to shifting priorities, new initiatives, and evolving business needs while maintaining high standards of execution.
QUALIFICATIONS Bachelor’s Degree in business, marketing or a related field.
1–3 years of experience in lifecycle marketing, CRM, email marketing, or campaign coordination.
Strong understanding of customer lifecycle strategy including acquisition, onboarding, engagement, retention, and winback programs.
Hands‑on experience with marketing automation platforms (e.g., Braze).
Proven ability to manage multiple campaigns, timelines, and stakeholders simultaneously with exceptional attention to detail.
Strong analytical skills with experience tracking performance metrics and using analytics tools (e.g., Google Analytics, Amplitude, Adobe Analytics).
Experience working with segmentation logic, audience targeting, and A/B testing methodologies.
Effective communicator with the ability to align cross‑functional teams including marketing, product, data, creative, and engineering.
Experience with project management tools (e.g., Google Workspace, Airtable, Jira, Monday.com).
Familiarity with subscription, streaming, media, or entertainment businesses is a plus.
Regular, on‑site attendance at the workplace a minimum of 3 days per week is an essential function of the position.
BENEFITS This role is also eligible for various benefits, including medical, dental, vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents. Benefits for Union represented employees will be in accordance with the applicable collective bargaining agreement.
EEO STATEMENT We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

#J-18808-Ljbffr