CTV Paid Marketing Manager

CTV Paid Marketing Manager

A leading digital streaming network seeks a CTV Paid Marketing Manager to lead paid media campaigns that drive subscriber acquisition and engagement across international markets. This role will own end-to-end campaign strategy, execution, optimization, and performance analysis while partnering with Connected TV (CTV), OTT platform partners, and cross-functional marketing teams to maximize campaign effectiveness and business growth.
CTV Paid Marketing Manager Responsibilities:
Plan, launch, manage, and optimize paid marketing campaigns across Connected TV (CTV) and OTT partners, overseeing media strategy, budget management, campaign execution, and post-campaign performance analysis to drive subscriber acquisition and engagement.
Build and maintain strong relationships with CTV and OTT platform partners, vendors, and internal stakeholders while negotiating campaign opportunities, coordinating marketing initiatives, and ensuring successful execution across multiple international markets.
Analyze campaign performance, media KPIs, customer acquisition metrics, and partner reporting using Excel, Adobe Analytics, Google Analytics, and other reporting tools to develop actionable insights and recommend ongoing optimization strategies.
Collaborate with Media Strategy, Program Marketing, Analytics, Creative, Organic Marketing, and other cross-functional teams to develop marketing plans, creative briefs, targeting strategies, and scalable campaign improvements that support business objectives.
Monitor campaign budgets, measure performance against key business metrics, communicate results and recommendations to leadership, and identify innovative media opportunities that improve campaign efficiency, customer growth, and long-term performance.
CTV Paid Marketing Manager Qualifications:
4+ years of experience in streaming, digital marketing, performance marketing, paid media, or digital media campaign management.
Bachelor's degree in Marketing, Business, Communications, Advertising, or a related field.
Hands-on experience planning, launching, optimizing, and analyzing digital marketing campaigns focused on customer acquisition.
Experience working with Connected TV (CTV) platforms (e.g., Samsung, LG, Vizio, Hisense, Tizen, etc.) and/or OTT partners (e.g., Amazon Fire TV and Roku).
Strong understanding of digital media KPIs, customer acquisition metrics, campaign optimization, and lifetime value analysis.
Experience managing campaign budgets, vendor relationships, and cross-functional partnerships.
Advanced proficiency with Microsoft Excel and experience using reporting and analytics platforms such as Adobe Analytics or Google Analytics.
Strong analytical skills with the ability to interpret campaign data, develop insights, and make data-driven recommendations.
Experience in digital subscription services, streaming media, entertainment, e-commerce, or digital retail is preferred.
Experience working within a media agency environment is preferred.
Digital media marketing experience is preferred.
Additional language proficiency is preferred.
Shift:
9:00 am to 6:00 pm.