Brand Marketing Manager, ADHC

Brand Marketing Manager

The Brand Marketing Manager is responsible for project management within the divisionplanning, managing, and executing end-to-end initiatives and campaigns that drive brand awareness, engagement, equity, and established outcomes for the Anaheim Ducksin support of the Director, ADHC Brand Marketing, and the rest of the Marketing team. It maintains brand integrity across all touchpoints, develops creative marketing campaigns in partnership with internal teams, and manages media planning to drive visibility and awareness. The position serves as a central hub for cross-functional collaboration, working closely with departments such as creative, sales, digital, partnerships, ticketing, and communications to execute integrated marketing efforts. It also works to establish and maintain brand standards, asset governance, and approval processes while supporting content partners with compliant, on-brand materials that enhance the Club's perception, cohesion and business outcomes. Additionally, the role leverages data and research to track brand health, inform strategy and provide guidance to senior leadership. This is a full-time, exempt position within the Anaheim Ducks Marketing department responsible for Ducks brand marketing initiatives inclusive of those for Honda Center Premium Seating. This role is in-person in Anaheim.
Responsibilities

Plan, manage, and execute Anaheim Ducks marketing and brand campaigns, merchandise and product launches, and seasonal initiatives, ensuring alignment with the Club's vision and strategy
Maintain brand documentation and ensure its accessibility across internal and external content partners
Maintain a streamlined brand asset approval process across product lines, marketing materials, fan communications, community presence and other assets and touchpoints pertaining to the Anaheim Ducks
In conjunction with the Director, ADHC Brand Marketing, work with in-house Creative and (video) Production teams to coordinate and manage the creative process for Ducks brand development in Sales, Premium Seating and Marketing materials
Provide copy guidance and brand-driven briefs across multiple departments and their unique initiatives to ensure a consistent voice across various touchpoints
Manage media planning, buying and promotions for the Club, ensuring prominent brand visibility and awareness in Southern California
Collaborate with a wide variety of functional areasincluding web/digital, creative, partnerships, Premium Seating, ticketing, retention, public relations, broadcasting, merchandise and operationsto execute specific marketing initiatives
Partner with CRM and Business Intelligence teams to translate fan insights into targeted brand campaigns, set and track brand health metrics and review campaign ROI to drive ongoing optimization and creative iteration
Work with the Director, ADHC Brand Marketing, to conduct periodic brand research
Create visually engaging and strategically sound presentation decks for internal and external stakeholders, including campaign briefs, brand updates, project recaps and executive summaries
Provide advice and counsel to senior business leaders about data-driven strategic opportunities to grow the Ducks' brand
Manage marketing budgets for events and campaigns, ensuring effective resource allocation and spend tracking for reporting
Collaborate with brand marketing peers within the district (OCVIBE) to identify opportunities for cross-collaboration and integration
Perform other tasks, projects, and responsibilities as assigned
Qualifications

Bachelor's degree or equivalent; preferably in marketing, business or another relevant field
35 years of relevant experience; prior experience in the sports or events industry and/or media buying is ideal
Experience with and passion for hockey is a major benefit, as is a passion for our community and locale
Interest in knowing the ins and outs of our arena, organization and fanbase is critical; must be a self-starter ready to immerse themselves in the brand
Demonstrated strength in marketing with success in creative content/event marketing and brand positioning/development
Demonstrated leadership in detail-oriented project and brand management; experience with project management software or similar workflow tools is a must (e.g., Asana, Monday, Jira)
Excellent written and verbal communication skills; robust copywriting know-how; past brief-writing experience
Robust organizational and teamworking skills with the ability to multi-task and problem-solve in a fast-paced sports landscape
Proven ability to take creative initiatives and ground them in the brand's strategy, back them up with strong business cases and translate them to relevant groups (creative briefs, sales reports, etc.)
Proficiency in Microsoft Office suite and familiarity with Microsoft Apps required
Prior WYSIWYG editor/web CMS experience preferred
Proficiency in Adobe Suite and/or experience with vector design preferred
Must be able to work a flexible schedule, including home games and other events on nights, weekends and holidays as required
Knowledge, Skills and Experience

Education - Bachelor's Degree
Experience Required - 3-5 Year
This position is on-site. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.