Brand Manager

Brand Manager

A part of Colgate-Palmolive since 1976, Hill's Pet Nutrition offers the highest-quality pet nutrition available through product lines Prescription Diet and Science Diet. Veterinarians worldwide recommend and feed their own pets Hill's products more than any other brand of pet food. Available in approximately 80 countries around the world, our extensive line of products includes more than 60 Prescription Diet brand pet foods and more than 50 Science Diet brand pet foods. We believe all animals should be loved and cared for during their lifetimes. That is why we are proud our pet foods can make a difference in your pet's life. A career at Hill's Pet Nutrition or Colgate-Palmolive is an excellent opportunity if you seek a global experience, constant challenge, and development opportunities in an environment that respects work/life effectiveness.
The Brand Manager is responsible for the marketing strategies development and plans across commercial operations to achieve the financial and market share objectives of the sub-brand under their responsibility. Leads the development of sub-category / brands strategies including Innovation Grid, Brand activations, Promotional Events, Media and 5P strategies, taking into consideration the business dynamics and opportunities. Drives the execution of margin improvement and simplification initiatives within sub-brand.
Responsibilities:
Develop pet parent and veterinarian targeted Growth Strategies by sub-brand, species, product form, and/or condition
Drive Product Superiority by identifying, substantiating and activating differentiated claims in integrated marketing communications
Identify issues / opportunities and propose action plans to achieve the objectives of the brand
Develop & utilize strong consumer & shopper insights of the category, market and segments
Define Global Pricing & Portfolio Strategies and Competitive Benchmarking
Gain Senior Mgt alignment to brand strategies and go-to-market plans
Develop omni-channel marketing, communication and media strategies using insights & analytics to drive share growth
Lead Strategic Brand Campaigns overseeing the development and global rollout of equity campaigns
Analyze data (sales, competitive, category) and identify key insights that can be turned into measurable marketing plans
Lead global Portfolio Optimization efforts to align with regional needs
Manage brand A&P budgets
Lead & deploy commercial projects ensuring business continuity
Ongoing monitoring and analysis on brand sales, volume, market share, competitive insights
Support Long Lead Planning, Budget Review, and Mid-Year Review
Active collaboration with numerous functions including Insights, Innovation, Digital, Data & Analytics, Professional Veterinary Affairs, Customer Development, Supply Chain, Legal/Regulatory, S&T, and Corporate Communications
Manage large cross-functional teams to lead commercialization efforts
Required Qualifications:
Bachelor's Degree
5+ years of experience in CPG marketing, retail marketing experience or agency experience
Brand marketing knowledge
Preferred Qualifications:
MBA
At least 2 years of marketing experience in Animal Healthcare or Human Healthcare
Digital/eComm marketing knowledge (paid search, digital display, social, etc)
Knowledge of Retail Environment strategy
Ability to prioritize multiple tasks simultaneously
Critical thinking & problem solving
Strong analytical skills and ability to uncover measurable insights in large datasets
Effective communicator
Ability to achieve operational results
Influence independently, negotiate effectively and build relationships with cross functional team members
Compensation and Benefits
Salary Range $124,000.00 - $155,000.00 USD Pay is determined based on experience, qualifications, and location. Salaried employees may also be eligible for discretionary bonuses, profit-sharing, and long-term incentives for Executive-level roles. Benefits: Salaried employees enjoy a comprehensive benefits package, including medical, dental, vision, basic life insurance, paid parental leave, disability coverage, and participation in the 401(k) retirement plan with company matching contributions subject to eligibility requirements. Additional benefits include a minimum of 15 vacation/PTO days (hourly employees receive a minimum of 120 hours) and 13 paid holidays (vacation days are prorated based on the employee's hire date within the calendar year). Paid sick leave is adjusted based on role and location in accordance with local laws. Detailed information regarding paid sick leave entitlements will be provided to employees upon hiring and may be subject to adjustments based on changes in legislation or company policies.
Our Commitment to Inclusion
Our journey begins with our peopledeveloping strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business. Equal Opportunity Employer Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law. Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.