Social Media Specialist

SOCIAL MEDIA SPECIALIST
Job Overview
A member of the Story Team reporting to the Chief Marketing Communications Officer, the Social Media Specialist tells the story of Wheaton College through social media channels: strategizing, creating content (social media posts, photos, and videos), posting, monitoring content, analyzing effectiveness, paid social advertising, social listening, and actively engaging on behalf of the College. This position periodically requires non-traditional hours depending on social media activity or events and subjects that require photography. This is a full-time position and pays $50,000-$52,000 annually.

Duties

Capture, edit and post photos and videos for social media

Oversee the institutional Instagram, Facebook, YouTube, and Twitter channels

Keep up with on-campus activity and trends in social media and higher education

Fulfill social media content requests from marketing specialists

Create and manage Meta ad campaigns for marketing specialists

Regularly monitor Wheaton College social media channels for trends, concerns, or comments requiring response

Co-Manage student workers with Visual Media Specialist

Monitor and report on social media during media crises (in partnership with Chief Marketing Communications Officer)

Measure analytics of social media efforts and provide reports regularly for senior leadership

Plan content calendar and coverage for main campus events

Provide social media training for other social media managers across campus department

This job description is intended to represent key areas of responsibilities; specific assignments may vary from time to time, and other duties may be assigned.

Qualifications

1-2 years of experience managing social media in a professional setting

Strong social media photography and videography skills

Demonstrated expertise in developing content for social media, identifying social media trends, and measuring effectiveness of digital initiatives

Quickly adaptable to new technologies and software platforms

Experience using Photoshop, Lightroom, and Premiere Pro

Experience using Canon R6 cameras and Canon lenses

Faith Qualifications

Affirmation of the Wheaton College Statement of Faith as a faithful expression of one’s own theological convictions

Affirmation of the biblical standards for Christian character and God-honoring behavior described throughout the Wheaton College Community Covenant, and promise to adhere to them in personal practice

Support of the Wheaton College Christ-Centered Diversity Commitment, the Gender Equity Vision Statement, and the College’s Convictions on Human Sexuality. These commitments can be found on the Wheaton College website.

Physical Requirements
The employee is regularly required to sit, talk, or hear; frequently required to use repetitive hand motion, handle or feel, and to stand, walk, reach, bend or lift up to 20 pounds.

FLSA Status
Exempt

Updated 6.2026

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