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Senior Public Relations Manager

My Way MGMT · Los Angeles, CA, USA ·

Job type:
Full Time

We are looking for a PR & Celebrity Relations Manager to join our Los Angeles team and lead the development of strategic relationships, brand visibility, and cultural relevance across the US market.

Key Responsibilities

Define and execute PR and communication strategies aligned with the brand’s vision, values, and business objectives.

Build and maintain strong relationships with stylists, media, celebrities, talent teams, creators, and key industry partners.

Identify new opportunities to enhance brand visibility, positioning, and influence.

Oversee celebrity, VIP, and KOL fittings, dressing activities, and product placements.

Support the organization of events, press days, activations, and special projects.

Manage the daily operations of the Los Angeles showroom, ensuring an exceptional brand experience.

Ensure strong coordination between the Los Angeles and Milan teams.

Provide market insights and contribute to the growth of the brand’s industry network.

Experience & Technical Skills

5+ years of experience in PR, communications, celebrity relations, or brand reputation within luxury, fashion, lifestyle, or culturally driven brands.

Established network across media, talents, stylists, creators, and industry stakeholders.

Strong understanding of celebrity dressing, talent management, influencer ecosystems, and digital communications.

Excellent project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment.

Flexibility to travel domestically and internationally.

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