Media Operations Analyst

The Acquisition Experience Analyst will support the optimization of the end-to-end customer acquisition journey through measurement, audience activation, tracking governance, media operations, and acquisition insights. This role will partner closely with Growth Marketing, Product, Analytics, Creative, MarTech, and agency teams to ensure accurate measurement, efficient campaign execution, and identification of opportunities to improve acquisition effectiveness.

Responsibilities
Acquisition Operations & Campaign Execution

Support campaign launch readiness across acquisition channels

Coordinate with internal teams, agencies, and vendor partners to ensure timely campaign execution

Execute and support CM360 trafficking, campaign setup, tagging, and QA as business needs require

Support creative asset management, tracking implementation, and launch workflows

Help maintain operational documentation, process improvements, and governance standards

Support troubleshooting and issue resolution across acquisition programs

Tracking & Measurement Support

Support CM360, Appsflyer, and acquisition tracking initiatives

Partner with MarTech teams to support acquisition technology and measurement initiatives

Monitor signal health, conversion tracking, and attribution accuracy

Assist with troubleshooting measurement discrepancies and implementation issues

Maintain tracking inventories, documentation, and governance processes

Support acquisition reporting and measurement validation efforts

Audience Activation & Optimization

Support first-party audience activation across acquisition channels

Assist with audience onboarding, segmentation, and performance analysis

Partner with internal teams and vendors to improve audience utilization and effectiveness

Support testing initiatives and acquisition optimization efforts

Reporting, Insights & Analysis

Develop and maintain recurring acquisition reporting

Analyze funnel performance and identify trends, anomalies, and optimization opportunities

Investigate performance changes and provide actionable recommendations

Support acquisition measurement, attribution, and audience analysis

Present findings and recommendations to stakeholders

Cross-Functional Collaboration

Partner with Marketing, Product, Analytics, Creative, Technology, and agency teams

Support project management and coordination across multiple initiatives

Help drive operational alignment and communication across stakeholders

Qualifications

5 years of experience in digital marketing, media operations, marketing analytics, ad operations, growth operations, or a related field

Experience with CM360 trafficking, campaign implementation, tagging, or ad operations preferred

Familiarity with Appsflyer, Google Analytics, attribution platforms, or similar measurement tools preferred

Strong analytical and problem-solving skills

Ability to connect data to actionable insights and recommendations

Excellent organizational and project management skills

Strong written and verbal communication skills

Ability to manage multiple priorities in a fast-paced environment

Additional Requirements

Ability to collaborate effectively across distributed teams and time zones

Flexibility to support both East Coast and West Coast stakeholders and adjust schedules when business needs require

Comfortable working in a highly cross-functional and evolving environment

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