Lifestyle 2026 - Social Media Executive

As part of our team at Lifestyle Group, you’ll assist in delivering exceptional service at some of Malta’s most iconic and diverse restaurant brands, several of which are featured in the Michelin Guide. Our momentum is only growing, positioning us as one of the island’s leading destinations for career growth in the hospitality sector.

In 2026, we are elevating Malta’s dining and lifestyle scene even further with the arrival of internationally celebrated concepts, including Bagatelle, the world-renowned beach club and dining destination; Paradiso, ranked among the Top 50 cocktail bars globally; Tatel, an acclaimed Spanish restaurant; and a high‑end Korean BBQ concept. Several additional exceptional brands and concepts will be revealed soon.

This is a rare opportunity to join a fast‑growing group that is shaping Malta’s hospitality future and offers unmatched opportunities for growth, innovation, and career progression.

We Are Currently Recruiting
Social Media Executive

Description
We are seeking a creative and commercially minded Social Media Executive to manage and grow the digital presence of our hospitality venues, including premium restaurants and beach clubs. This role is responsible for driving brand awareness and engagement through social media channels, with a focus on seasonal activations.

The ideal candidate understands lifestyle branding, visual storytelling, and how to translate atmosphere, food and experience into compelling social content.

Key Responsibilities
Social Media Strategy and Management

Develop and execute monthly content calendars aligned with revenue targets, seasonal programming and events

Manage daily activity across Instagram and Facebook

Maintain a consistent brand tone of voice and visual identity

Identify and implement relevant content trends within hospitality and lifestyle sectors

Content Creation and Design

Create short‑form video content including Reels and TikToks

Design graphics, menus, event visuals and promotional materials using Canva or Adobe Suite

Edit and optimise content for platform‑specific performance

Coordinate professional photo and video shoots when required

Performance and Reporting

Monitor analytics and track KPIs including engagement, reach and booking impact

Produce monthly performance reports with insights and recommendations

Adjust strategy based on performance data and audience behaviour

Influencer and Community Management

Identify and manage influencer collaborations aligned with brand positioning

Coordinate hosted visits and content partnerships

Engage actively with the online community through comments and direct messages

Encourage and reshare user‑generated content

Skills and Experience

Proven experience in social media management, preferably within hospitality or lifestyle sectors

Strong content creation skills including photography and short‑form video

Proficiency in Canva or Adobe for design and visual asset creation

Understanding of Instagram and TikTok best practices

Strong aesthetic awareness aligned with premium lifestyle brands

Ability to write engaging captions and promotional copy

Knowledge of analytics tools and Meta Business Suite

Flexible availability for evening or weekend content capture when required

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