Director, US Omnichannel/Digital Engagement

What You’ll Do

Lead Omnichannel/Digital Strategy and Execution:

Translate launch strategy and positioning into omnichannel launch plans (journey mapping, channel mix, content sequencing) and drive/optimize experiences with a Decision Engine
Build launch-ready customer experiences for HCP and Patient segments aligned to brand strategy and competitive dynamics
Ensure launch touchpoints (from unbranded awareness through branded conversion) are aligned, connected, and measurable

Brand Partnership:

Serve as Omnichannel/Digital Experience Architect for assigned therapeutic area, translating brand objectives into orchestrated, AI-enabled customer journeys
Design engagement flows leveraging next-best-action recommendations (customer, channel, content, cadence)
Guide brand teams on experience design principles, channel appropriateness, and content sequencing
Lead E2E execution (strategy, journey/campaign planning, digital execution, customer experience design); ensure media plan integration
Own E2E accountability for planning, execution, and performance of campaigns
Collaborate cross-functionally with Media, Operations, Decision Science, IT; partner with PRC, Privacy, Regulatory, Field, Patient Services

Digital Operational E2E Accountability:

Translate strategy into business requirement documents; translate experience designs into actionable operational requirements
Ensure campaigns are implemented accurately, compliantly, and on time

Digital Fluency/Innovation/AI:

Understand AI-enabled next-best-action frameworks, personalization, and orchestration engines
Stay ahead of AI-enabled marketing and emerging HCP/Patient engagement channels

Optimization & Continuous Improvement:

Take E2E accountability for omnichannel campaign performance
Partner with Decision Sciences to interpret AI-driven insights and refine next-best-action logic; champion tagging/tracking/reporting readiness

Qualifications

Required Skills:

10+ years omnichannel/digital healthcare experience in Pharmaceutical/Biotech (strategy, planning, execution)
Proven omnichannel launch/engagement expertise using Decision Engines
End-to-end ownership of omnichannel planning, execution, and performance
Working knowledge of AI next-best-action, personalization, and orchestration; partner with analytics/operations
Trusted brand partner influencing experience design, channel mix, content sequencing
Hands‑on MarTech operational acumen; translate designs to business requirements for operations/IT
Cross‑functional collaboration across Media, Omnichannel Operations, Decision Science, IT, PRC, Regulatory, Privacy, Field, Patient Services
Strong journey mapping and connected, insight‑driven experience design
Ability to interpret performance data and optimize with Decision Science analytics

Education: BA/BS required; MBA preferred
Benefits

Medical, dental, vision, life
Fitness/wellness reimbursement
Short‑ and long‑term disability
Paid vacation (15 days) and end‑of‑year shutdown (Dec 26–31)
Paid holidays/personal days
Sick time
Paid maternity/parental leave
401(k) match
Stock purchase plan
Tuition reimbursement up to $10,000/year
Employee Resource Groups participation

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