Global Brand Manager - Sportswear

We are seeking a highly skilled Global Brand Manager – Sportswear responsible for supporting the development and execution of global brand strategy, seasonal storytelling, and integrated marketing plans across multiple geographies.
This role will act as a key connector between consumer insights, product priorities, and brand storytelling , ensuring strong alignment across creative, digital, retail, and geography teams . The focus is on building consistent, high-impact brand experiences that drive relevance, engagement, and growth in global markets.
Success in this role will be measured by the ability to translate strategy into execution , deliver compelling seasonal narratives , and ensure cross-functional alignment in fast-paced, matrixed environments .
Key Responsibilities Global Brand Strategy & Planning Support development of global and seasonal brand plans aligned with strategic priorities
Contribute to shaping integrated marketing strategies and execution frameworks
Ensure alignment between brand vision, product priorities, and consumer trends
Consumer Insights & Storytelling Translate consumer, marketplace, and cultural insights into actionable brand opportunities
Support development of seasonal storytelling and campaign narratives
Drive relevance through sport, culture, and evolving consumer behavior understanding
Creative Briefing & Execution Develop and contribute to clear, compelling creative briefs
Partner with creative and marketing teams to ensure executional excellence
Help evaluate and refine creative output to ensure alignment with brand strategy
Cross-Functional Collaboration Work closely with Brand, Creative, Digital, Retail, and Marketing teams
Collaborate with global geography teams to localize brand direction
Ensure consistent execution across multiple markets and channels
Program & Project Management Manage timelines, planning cycles, and key deliverables
Ensure on-time execution of seasonal campaigns and initiatives
Operate effectively in a fast-paced, matrixed, and evolving environment.
Required Qualifications Education Bachelor’s degree in Business, Marketing, or related field
OR equivalent practical experience
Experience 6–8+ years of experience in brand marketing, brand management, or related roles
Proven ability to translate strategy into execution with strong attention to detail
Experience working in cross-functional, matrixed environments
Core Competencies Strong organizational and project management skills
Excellent communication skills with ability to simplify complex ideas
Ability to manage multiple priorities in a fast-moving environment
Strong passion for sport, culture, and consumer engagement
Preferred Qualifications Experience in a global or matrixed organization
Exposure to integrated marketing across digital and retail channels
Experience partnering with creative teams on briefs and campaign development
Ability to work in ambiguous, fast-changing environments.

#J-18808-Ljbffr