Product Marketing Consultant

Role Overview
We’re seeking freelance Product Marketing consultants to support high‑growth clients with product positioning, go‑to‑market strategy, and product launches. Projects vary from early‑stage launches to mature product messaging. Contracts range from 10–40 hours per week.

Responsibilities

Develop and refine product positioning, messaging, and value propositions

Lead or support go‑to‑market strategy and execution for new product and feature launches

Partner with product, growth, and sales teams to align on strategy and priorities

Create compelling marketing assets such as landing pages, sales decks, one‑pager, and case studies

Build and execute sales enablement materials to support revenue teams

Plan and support webinars, product launches, and other demand generation initiatives

Conduct market, customer, and competitive research to inform strategy

Identify opportunities to improve conversion, adoption, and overall product‑market fit

Qualifications

Strong foundation in product marketing across B2B, B2C, or both

Experience owning or contributing to go‑to‑market strategy and execution

Ability to translate complex product concepts into clear, compelling messaging

Comfort working cross‑functionally with product, sales, and marketing stakeholders

Experience in sales enablement, lifecycle marketing, webinars/events, or content strategy

Analytical mindset with the ability to use insights to inform decisions

Adaptability and comfort working across different industries, products, and team structures

Strong communication and storytelling skills

Experience working with early‑stage startups or high‑growth tech companies

Familiarity with PLG (product‑led growth) or sales‑led motions

Experience supporting both strategic planning and hands‑on execution

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