Social Media Strategist

Who are we?
J/PR is a global communications firm specializing in public relations, content creation, and social media. We work with some of the best hotels, resorts and lifestyle brands in the world, including Relais & Chateaux, Vail Resorts Hospitality and Hilton Luxury Brands to name a few. You can see our current client list here. Being a part of this international powerhouse agency will connect you to a roster of distinguished hotels, resorts, restaurants, real estate projects, and destinations across the globe, elevating your career (and your frequent flier status). We tell compelling original stories to connect brands to their target audiences. We’re passionate, professional, and purpose-driven. We're dedicated to our work, the agency, our clients, and each other.

Forbes said “These Women Are Dictating Where You’re Traveling,” and Inc. Magazine featured J/PR in an article titled, “How Two Millennial-ish Women Built a PR Powerhouse.” This is in addition to numerous awards like PR News Best Places to Work, New York Observer PR Power 5 for five years in a row, The PR Net 100, Forbes Five Star Agency, PR Couture Spotlight Agency of the Year, and Crain’s Best Places to Work (to name a few).

At J/PR, we’re incredibly intentional about our company culture, and we whole-heartedly believe in a work‑life blend, where you'll be empowered to continue learning and growing through travel, mentorship, training and retreats, along with a connected company culture.

Who are you?
You are a Strategist ready to bring your creativity, analytical mindset, and collaborative style to J/PR. You make it your personal mission to craft results‑driven content calendars, building engaged communities for social media accounts. Our ideal Social Media Strategist has developed a confidence that is validated by results and has started to master the delicate balance between surging ahead and asking for help. You’re a role model to junior staff making time to mentor and you thrive off of increased client interaction, eager to share well‑thought‑out ideas. You anticipate your manager’s needs, are the right hand to our senior team members, and proactively look for opportunities to elevate our content creation process because you value creativity and results as much as we do. If this sounds like you, then please read on!

The Role
The Social Media Strategist is a critical part of the social media team. This is the level where you’ll begin to manage the day‑to‑day client communications, including the external editing process for our client’s Editorial Calendars. You’ll also take a lead role in content creation efforts (from creating shot lists, to securing models, to executing the content missions and post‑production of imagery). Not only can you understand the long‑term goals and strategy of the account, you can also then connect those goals and the overarching strategy to the content missions shot lists. Through your content creation efforts on both the organic and paid fronts, you help to create our clients’ storylines for the next month, next quarter, and maybe even next year.

Account + Client Management

Assist in the development and presentation of annual strategic plans

Act as client first‑responder for imagery requests and photo needs and content calendar requests

Participate actively in internal meetings and be an active voice on all client calls / in‑person meetings

Guide student interns and post‑grads

Content Calendars

Maintain client’s social brand and consistently deliver on‑brand copy and content to support their aesthetic and voice

Draft mockups and captions for monthly content calendars

Own the external editing with client through editorial calendar platform

Publish content to Instagram and Facebook in agreed upon cadence

Create on‑brand Instagram Stories for clients

Content Production

Develop content mission shot list and itinerary from the shoot flow and working with them to ensure they have scheduled/booked everything internally

Research and source models/influencers for content shoots

Maintain meticulous management of content archives for each client

Liaise with account teams to understand overarching client goals, and then connect those to content mission goals, shot lists and itineraries

Schedule, hire and procure in advance the appropriate models, influencers, vendors, and props for content shoots

Liaise with client contact(s) to confirm itinerary and content mission logistics

For Social Media Strategist who create content/Content Producer‑specific role:

Photography lead in content creation (video, photo, graphic) at on‑property shoots

Manage post‑production on all content shoots in Adobe Lightroom and Adobe Photoshop

Execute end‑to‑end content creation efforts (video, photo, graphic) at on‑property shoots, managing small productions as you go (locations, set pieces, talent, etc.)

Community Management

Oversee team’s UGC (user generated content) request efforts

Lead reactive community management efforts ensuring Post‑Grad, Assistant, Coordinator or Community Manager is diligently maintaining cheat sheet

When relevant, oversee proactive community management efforts, assisting more junior team members in identifying successful tactics leading to follower growth

Paid Social

Suggest relevant content calendar boosting and working with Social Account Lead to flag for consideration

Look at monthly reports and historical insights to identify content performance trends for content boosting and dark ads consideration

Reporting

Create monthly reports with insights. Share recommendations for content calendar shifts internally and apply to next month’s calendar

Review and contribute to weekly updates

Other

And other tasks, projects, or duties as required

Attend conferences, workshops, and events on behalf of the agency

Experience

College Degree or comparable experience required

At least 2 years of experience with digital marketing and/or social media

Experience using tools to measure social media ROI and create reporting such as Hootsuite, Sprout Social, and Google Analytics

Experience using content management tools such as HeyOrca, Sprout Social, etc.

Experience supporting paid social media campaigns on Facebook and Instagram

Experience editing photos (Adobe Photoshop/Lightroom)

Experience in Facebook Business Manager, Power Editor, Ads Manager, Microsoft Office, Outlook, Canva

Agency experience preferred

Travel and/or hotel industry experience preferred

Requirements

Ability to travel for client needs

Computer skills, including Word and Excel in a Microsoft Windows environment

Excellent oral and written communication skills

Excellent interpersonal skills, and experience in a hospitality environment is a plus

Excellent time management and organizational skills

Must be able to identify and resolve problems in a timely manner

Skills in establishing & maintaining effective, respectful & professional relationships with other employees and clients

Basic understanding of Facebook, Twitter and Instagram

Foundational understanding of Influencer engagement

Must have a valid passport for international travel

Benefits
J/PR offers a competitive benefits package, including:

Competitive base salary: $24 - $29 commensurate with experience and location

Partially sponsored medical, dental, vision, and pet insurance premiums

Monthly Cell Phone Stipend

401K with matching

Commission

Year‑end discretionary bonus

Accrued PTO

Birthday PTO

Flexible Release Fridays

Hotel trade with our world‑class clients (complimentary stays across our entire portfolio)

Hybrid office schedule

Corporate ClassPass discounts

Milestone gifts at 1, 5, and 10 years

Annual holiday and summer parties, plus regular socials

Ongoing training and development opportunities

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.

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