Omnichannel Marketing Strategist

Job Description Net2Source Inc. is an award-winning total workforce solutions company recognized by Staffing Industry Analysts for our accelerated growth of 300% in the last 3 years with over 5500+ employees globally, with over 30+ locations in the US and global operations in 32 countries. We believe in providing staffing solutions to address the current talent gap – Right Talent – Right Time – Right Place – Right Price and acting as a Career Coach to our consultants.
Company: One of Our Clients
Job Title: Omnichannel Marketing Strategy Specialist
Location: 50% onsite in Princeton Pike, NJ 08648 (manager is open to Giralda Farms, NJ 07940, but PPK is preferred)
Duration: 12+ Months (Extendable)
Hours: Mon-Fri 8am-5pm
Pay Rate: $75.00 - 81.74/hr on W2
Hm is looking to hire 3 candidates for this role.
Top Skills Proficient in reading, analyzing, and acting off of digital analytics
General digital proficiency; an understanding of the current landscape so that strategies can be formulated to serve the brand’s strategic imperatives
Role Overview The Omni-Channel Strategist serves as a dedicated point-of-contact for a brand, their creative, digital and media agencies, ensuring seamless planning and execution of omni-channel campaigns/tactics aligned to the brand strategy.
Direct and manage production budgets across a portfolio of brands or therapeutic areas, ensuring prudent allocation of resources aligned with strategic priorities.
Lead comprehensive financial forecasting processes, including the development of accurate year-end projections to support annual brand planning cycles.
Monitor budget utilization in real time, proactively identifying risks, efficiencies, and opportunities for optimization.
Key Responsibilities and Major Duties:
Translates customer and journey insights into actionable omnichannel plan for brand execution, including understanding the content needs of key customers for channel plan development and optimization
Draft and deliver creative briefs and other necessary requirements documentation to support the development of branded and unbranded digital programs
Collaborate with Business Insights & Analytics to ensure KPI identification, measurement plans, and ongoing reporting/optimization of media/digital programs based on insights and analytics
Drive innovation by partnering with Brands, external partners and capability leads to develop innovative new digital or AI initiatives
Partner with the Brand, digital agencies, media partners and the client Production team to define project strategy, scope, timelines, and deliverables
Key Responsibilities and Major Duties:
Translates customer and journey insights into actionable omnichannel plan for brand execution, including understanding the content needs of key customers for channel plan development and optimization
Draft and deliver creative briefs and other necessary requirements documentation to support the development of branded and unbranded digital programs
Collaborate with Business Insights & Analytics to ensure KPI identification, measurement plans, and ongoing reporting/optimization of media/digital programs based on insights and analytics.
Drive innovation by partnering with Brands, external partners and capability leads to develop innovative new digital or AI initiatives
Partner with the Brand, digital agencies, media partners and the BMS Production team to define project strategy, scope, timelines, and deliverables
If needed, lead internal MLR review processes and work with external partners to ensure timely and accurate preparation of digital programs (e.g., CRM, third-party programs, HCP media, websites, mobile, eMail, social media, SEO/SEM, IVA, Field-Trigger e-mails, etc.)
If needed, lead pull through digital tactics and media programs that drive business impact
Monitor overall status and provide regular reporting on progress, challenges, and solutions of the Omnichannel plan including execution
Demonstrated ability to track and manage annual digital programs
Flex coverage across team on as-needed basis
Cross-Functional Collaboration & Planning Partner with Capability Leads, Brand Teams, and Omnichannel Strategists to design and execute integrated campaign plans.
Coordinate resource planning and scheduling to ensure alignment between strategic intent and executional capacity.
Serve as a key liaison across matrix teams, fostering alignment, transparency, and shared accountability.
Content Governance & Regulatory Oversight Act as the primary project owner and advocate during MLR review meetings, facilitating real-time resolution of medical, legal, and regulatory considerations.
Ensure that all marketing assets adhere to compliance standards, corporate policies, and industry regulations.
Champion the integrity and traceability of derivative content throughout its lifecycle, from creation to final deployment.
Operational Execution & Quality Assurance Oversee end-to-end project workflows, including timelines, deliverables, and production milestones.
Conduct rigorous quality assurance (QA) reviews and spot checks across digital and print materials to ensure accuracy, consistency, and compliance.
Ensure the timely deployment of tactical marketing initiatives, maintaining high standards of operational excellence.
Cultivate and manage relationships with external agencies and production partners, ensuring high performance, cost-effectiveness, and adherence to timelines.
Oversee vendor onboarding, performance evaluation, contract adherence, and invoicing processes.
Facilitate seamless collaboration between internal stakeholders and external partners to optimize output quality and efficiency.
Asset & Platform Management Maintain oversight of asset management systems, ensuring compliance with organizational standards and effective tracking of content lifecycle activities.
Leverage and optimize enterprise platforms such as Workfront, Veeva Vault, Veeva Promomats, Salesforce, Jira, and related tools to enhance workflow visibility and efficiency.
Ensure proper documentation, version control, and accessibility of all marketing assets.
Process Optimization & Innovation Identify, design, and implement process improvements to increase efficiency, reduce cycle times, and enhance scalability.
Support the adoption and enablement of AI-driven tools and automation technologies to improve content personalization and delivery speed.
Contribute to the continuous evolution of operating models and best practices within the organization.
Logistics & Inventory Management Oversee inventory levels and distribution logistics for printed materials, ensuring readiness for product launches and campaign activations.
Develop and maintain reporting mechanisms to track inventory usage, supply levels, and fulfillment needs.
Must-have Qualifications Strategic Minded
Proficient in reading, analyzing, and acting off of digital analytics
General digital proficiency; an understanding of the current landscape so that strategies can be formulated to serve the brand’s strategic imperatives
Nice-to-have Qualifications This is a digital role, so obviously Office (especially Excel) is mandatory, Analytics platforms including AA and Tableau for starters
Experience with AI Tools/Copilot to support work productivity and optimization
Advanced proficiency with enterprise marketing and project management platforms, including but not limited to: Adobe Workfront
Veeva PromoMats and Veeva Vault
Jira
Awards and Accolades America's Most Honored Businesses (Top 10%)
Awarded by USPAAC for the Fastest Growing Business in the US
12th Fastest Growing Staffing Company in USA by Staffing industry Analysts in the US (2020, 2019, 2020)
Fastest 50 by NJ Biz (2020, 2019, 2020)
INC 5000 Fastest growing for 8 consecutive years in a row (only 1.26% companies make it to this list)
Top 100 by Dallas Business Journal (2020 and 2019)
Proven Supplier of the Year by Workforce Logiq (2020 and 2019)
2019 Spirit of Alliance Award by Agile1
2018 Best of the Best Platinum Award by Agile1
2018 TechServe Alliance Excellence Awards Winner
2017 Best of the Best Gold Award by Agile1(Act1 Group)

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