Paid Media Marketing Manager

Acuity Inc. (NYSE: AYI) is a market‑leading industrial technology company that designs, manufactures, and brings to market products and services in lighting, lighting controls, building management, and an audio, video and control platform. Through its two business segments, Acuity Brands Lighting (ABL) and Acuity Intelligent Spaces (AIS), the company focuses on customer outcomes and drives growth across North America, Europe, and Asia.

Job Summary
The Paid Media Manager leads the planning, execution, and optimization of digital advertising campaigns that drive awareness, generate demand, and support sales growth for Acuity Brands’ lighting and lighting controls solutions. Success is measured by lead quality, conversion to opportunity, and pipeline impact. The role requires strategic thinking, hands‑on campaign building, report creation, and data‑driven optimization.

Key Responsibilities
Campaign Strategy & Execution

Develop and execute integrated paid media strategies from concept through launch and optimization.

Manage full‑funnel campaigns across Google (Search, Demand Gen, YouTube) and paid social (LinkedIn, Meta, Pinterest).

Align campaigns with key business priorities, including product launches, vertical markets, and growth initiatives.

Partner cross‑functionally to ensure alignment on messaging, targeting, and campaign objectives.

Paid Media Channel Management

Own day‑to‑day management and optimization of paid media channels.

Conduct keyword research, audience segmentation, and competitive analysis.

Develop campaign structures, ad groups, and targeting strategies.

Manage and allocate budgets across channels to maximize performance and efficiency.

Demand Generation & Pipeline Growth

Drive high‑quality leads across key audiences such as electrical distributors, contractors, ESCOs, lighting designers, specifiers, architects, engineers, and enterprise leaders.

Optimize campaigns toward MQLs, SQLs, and pipeline contribution, not just clicks or impressions.

Contribute to the development of account‑based marketing (ABM) capabilities, including targeted campaigns for strategic accounts.

Campaign Optimization & Analytics

Analyze campaign performance and provide actionable insights to stakeholders.

Monitor and optimize KPIs including CPC, CTR, engagement rate, conversions, and pipeline influence.

Execute A/B testing across creative, messaging, landing pages, and targeting strategies.

Use analytics platforms such as Google Analytics to track performance, attribution, and build reporting dashboards in Looker Studio.

Creative & Messaging Collaboration

Partner with content and product marketing teams to develop compelling ad creative and messaging.

Contribute to ad copy development and landing page optimization.

Ensure messaging resonates with technical and specification‑driven audiences.

Skills And Minimum Experience Required
Required

5+ years of experience in paid media, digital advertising, or performance marketing (B2B preferred).

Proven ability to manage and optimize multi‑channel paid campaigns.

Strong analytical skills with a data‑driven approach to decision‑making.

Experience with platforms such as Google Ads, LinkedIn Campaign Manager, and paid social platforms (Meta, Pinterest).

Experience managing budgets and optimizing for efficiency and ROI.

Familiarity with analytics and reporting tools such as Google Analytics.

Strong project management and communication skills.

Preferred

Experience in lighting, manufacturing, or industrial markets.

Understanding of AEC (Architecture, Engineering, Construction) audiences and specification sales processes.

Experience with Dun & Bradstreet Visitor Intelligence.

Familiarity with ABM platforms such as Demandbase and 6sense.

Key Skills & Competencies

Digital advertising strategy and execution

Data analysis and campaign optimization; budget management and forecasting

A/B testing and experimentation

Creative thinking and ad copy development

Cross‑functional collaboration

Project management and organization

Understanding of SEO/SEM interplay

Travel Requirements
0‑25%

We value diversity and are an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, age, gender, sexual orientation, gender identity and expression, ethnicity, national origin, disability, pregnancy, religion, covered veteran status, protected genetic information, or any other characteristic protected by law.

Accommodation for Applicants with Disabilities: Acuity Inc. is committed to providing reasonable accommodations in its application process for qualified individuals with disabilities and disabled veterans. Please contact (770) 922‑9000, option 4, to request accommodations for this requisition.

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