Key Responsibilities
- Audience Strategy & Design
- Design and deploy audience strategies utilizing Acxiom's InfoBase consumer data, Personicx segmentation, and external third‑party datasets for both US and global applications.
- Build audiences aligned to lifecycle stage, behavioral intent, financial capacity, and psychographic attributes.
- Translate client objectives into targeting frameworks spanning acquisition, suppression, lookalike, and cross‑sell use cases.
- Own deep SME‑level knowledge of Acxiom and partner data assets and act as the authoritative reference point for other teams.
- Build and maintain reusable audience frameworks, documentation, and best practices, and review audience approaches across engagements to keep the quality bar consistent company‑wide.
- Modeling & Advanced Analytics
- Manage model development and deploy models leveraging Acxiom data assets, including response and conversion propensity models, lifetime value (LTV) models, lookalike and expansion models built on high‑value seed audiences.
- Integrate InfoBase attributes (demographic, financial, behavioral, auto, and transactional, where available) into modeling frameworks.
- Omnichannel Activation (Core Strength)
- Translate audience definitions into activation‑ready segments across digital/programmatic (DV360, The Trade Desk, social platforms, CTV environments via RealID activation), direct mail (highly targetable prospect lists, trigger‑based outreach, and modeled mail audiences), and email prospecting (permissioned acquisition audiences and partner‑based prospecting).
- Ensure alignment with Acxiom's data distribution ecosystem and platform integrations.
- Measurement, Insights & Optimization
- Define and understand success metrics such as match rates, identity resolution rates, audience scalability and coverage, response, conversion, and cost efficiency (CPA, ROI).
- Perform test‑and‑learn strategies, including holdout groups and channel lift analysis.
- Deliver actionable insights linking audience composition to performance outcomes.
- Privacy, Compliance & Responsible Data Use
- Ensure all audience strategies adhere to Acxiom's privacy‑first principles and governance frameworks.
- Maintain compliance with CCPA/CPRA/State Comprehensive Privacy Legislation, GDPR, industry‑specific regulations (e.g., FCRA, HIPAA where applicable) and apply data minimization and permissible use standards.
- Client & Internal Collaboration
- Partner with Acxiom sales executives, client partners, analytics and data science teams, identity and onboarding specialists, media activation teams (Omnicom agencies, platform partners, internal teams).
- Serve as subject‑matter expert for Acxiom and partner data assets, identity resolution, and audience design best practices.
- Translate complex data strategies into client‑ready narratives and presentations, and advise clients on audience roadmap, data strategy, and activation approach.
Required Qualifications
- 7‑12 years of experience in data‑driven audience strategy, marketing analytics, or identity‑based activation.
- Deep familiarity with Acxiom data ecosystem (InfoBase, Personicx, RealID) or similar platforms.
- Experience with third‑party data onboarding and enrichment workflows.
- Proven ability to build and activate audiences across programmatic/digital media ecosystems, direct mail channels, and email prospecting environments.
- Experience with identity resolution concepts and ID frameworks (hashed email, MAIDs, postal linkage).
Preferred Qualifications
- Experience working with Omnicom agencies, CDPs, clean rooms, and identity partners.
- Analytical skillset focused on modeling and segmentation (not a data‑science role).
- Knowledge of Personicx or other segmentation systems.
- Vertical expertise in financial services, insurance, automotive, retail/loyalty programs/e‑commerce, travel/hospitality/entertainment, CPG/consumer services, healthcare/pharma.
Key Competencies
- Expert‑level understanding of third‑party data, identity‑driven marketing, and addressability.
- Strong ability to connect data assets to real‑world activation use cases.
- Analytical mindset with precision in segmentation and modeling.
- Detail‑oriented with high expectations for data quality, match rates, and execution accuracy.
- Effective communicator, verbal and written, bridging technical and business stakeholders.
- Works well both in a team environment and independently.
Primary Location City/State: New York, New York
Equal Opportunity Employer – Acxiom is an equal‑opportunity employer, including disability and protected veteran status (EOE/Vet/Disabled). Acxiom does not discriminate in recruiting, hiring, training, promotion, or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics, or other protected status.
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