Brand Manager- CAZADORES

[Please note this is a Direct Search led by Bacardi, Applications from agencies will not be accepted nor will fees be paid for unsolicited CVs.]

YOUR OPPORTUNITY
Are you a creative brand builder with a passion for innovation and a love for tequila? We’re looking for a Brand Manager to lead the charge on launching exciting new products and driving unforgettable consumer experiences for Tequila CAZADORES in North America. In this role, you’ll bring bold ideas to life—from new flavor concepts to in-market activations—while working with an amazing team across marketing, commercial, and agency partners. If you are someone who thrives on turning insights into action, loves seeing big ideas hit the shelves (and the bars), and wants to shape the future of a legendary brand, we want to hear from you! You will be based in Miami, Florida.

About You
You’re a creative, driven marketer who thrives on turning bold ideas into standout brand experiences. With a passion for innovation and a talent for collaboration, you bring energy, strategic focus, and a hands-on mindset to every project. You\'re excited to shape what’s next for a legendary brand and deliver real impact in the market.

Responsibilities

Develop Winning Strategies – Create iconic brand and growth strategies

Contribute to the development and execution of in-market brand Integrated Activity Plans (IAP) of consumer-facing activities collaborating with multiple stakeholders such as Customer Marketing, Advocacy, Commercial, and external partners/agencies to deliver with excellence.

Assist in conducting the situation assessment of Tequila CAZADORES (and other Agave brands as required), contributing to defining any related “Jobs to be Done” each year as part of the Integrated Activity Planning (IAP) Process.

Partner with Consumer and Commercial Insights team to understand target local consumers and situation assessments for the brand to customize local activities and develop new strategies and tactics that provide the brand with a competitive advantage.

Support and drive Joint Business Planning with commercial and CP&A teams, working with consumer insights and commercial analytics to identify opportunities and develop programs to drive commercial success.

Partner with the Multicultural Accelerator team to assist in the development of Tequila CAZADORES’ Multicultural Strategy & lead its execution, charting the path forward for the brand to meaningfully and inclusively engage in diverse communities including, but not limited to, Mexican Americans, African-Americans, etc.

Support the Global Senior Brand Director with the refinement of Tequila CAZADORES’ role within the broader Global and local market agave portfolio strategies, including the development of tools to support commercial and advocacy Agave portfolio workstreams.

Impact Culture Through Creativity – Create culture-shaping connections

Support the Tequila CAZADORES’ Culture & Partnerships agenda, creating opportunities to further integrate the brand into culture and drive its relevance and modernity.

Coordinate with the PR Agency and work closely with other partner agencies to ensure that all brand content programs and partnerships developed at local level are activated and commercialized effectively in-market.

Support and coordinate Advocacy & On-Premise strategy and programming, partnering with Brand Ambassadors, Agave Masters, and Advocacy Customer Marketing to deliver best-in-class programming for NAM.

Support the Global Senior Brand Director of Tequila CAZADORES & Agave with global market workstreams, including Global Toolkits and creative assets, onboarding materials, etc.

Accelerate Business Performance – Act like brand owner

Support the Brand Integrated Activity Plan (IAP) strategic planning process by providing brand performance analysis, analytical assessments of impact of activities (M&E), robust program plans, and strong assets to drive brand equity.

Support in monthly and quarterly cross-functional business performance analysis that unlocks actionable insights & serve as a central brand champion for program M&E.

Manage and optimize an A&P budget assigned to you and placing bold bets on activities that minimizes costs but optimizes return on investments working closely with Consumer Insights to ensure we measure and evaluate the performance of brand activities.

Skills and Qualifications

Bachelor’s degree in Marketing or related field required; MBA is ideal and preferred.

You must have 4+ years of experience in brand management or agency experience leading multiple marketing projects.

Experience in spirits, beverage, fast moving consumer goods, lifestyle brands or an experiential agency is preferred.

Experience in multiple disciplines (e.g., digital, social, experiential, media, sponsorships), with experience leading innovation projects from concept to commercialization and launch is a plus.

Fundamental understanding of profit drivers and a commercial-focused approach to brand planning.

Ability to analyze data (e.g., Nielsen) and understand competition and category to prepare reports, provide insights and recommendations to grow the brand.

Passionate, innovative, and creative marketer who puts the consumer at the heart of all activities to achieve results.

Strong organizational skills, independent thinking, multitasking ability, and professional conduct aligned with company values.

Influential communicator with strong interpersonal skills; comfortable presenting to executives, Bacardi employees, vendors, and customers at all levels.

Leadership Agility

Belonging: foster a culture where people feel valued for who they are and who they can become.

Self-Awareness: high self-awareness and reflection on strengths and development areas.

People Agility: understanding and relating to people to improve team performance.

Results Agility: consistent delivery of results in new situations with confidence.

Mental Agility: think critically to solve problems and think strategically while executing.

Change Agility: curiosity, willingness to experiment, and growth mindset in times of change.

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity.

U.S. applicants have rights under Federal Employment Laws.

Perks & Benefits
At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

Compensation, Paid Time Off & Retirement:

Competitive Pay Package

Competitive Holiday/Paid Time Off, plus additional days offered (e.g., volunteer day)

Retirement/Pension Plan

Health & Wellbeing:

Medical, Critical Illness, and Life Insurance

Employee Assistance Programs

Inclusive leave policies

The benefits may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change. Some benefits may be subject to employee contribution. Some benefits may be fully or partially subsidized. Incentive plans are linked to job type and can vary by region, market, function or brand.

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