Senior Communications Specialist II

Senior Communications Specialist II

Texas A&M University - Corpus Christi
TAMU-CC is a dynamic university designated as both a Hispanic-Serving Institution (HSI) and Minority-Serving Institution (MSI) with approximately 11,000 students from 47 states and 54 foreign nations. We employ over 1,400 full-time and 2,000 part-time Islanders (including students/GAs). The University attracts highly talented faculty and staff and offers an array of undergraduate and graduate degrees, including doctoral programs. As a member of the Texas A&M University System, TAMU-CC benefits from a range of resources, increased visibility and influence, and opportunities to collaborate in mutually beneficial ways with peers across member institutions and associated agencies.
TAMU-CC's beautiful campus is located on a 240-acre island on Corpus Christi Bay and was ranked #1 College by the Sea by Best College Reviews. Our natural setting is enhanced by its modern, attractive, and state-of-the-art classroom buildings and support facilities.
Purpose

The Senior Communications Specialist II, under general supervision, leads the development, implementation, and management of complex communications strategies. This position involves overseeing the creation of a variety of high-level communications materials and also provides leadership in managing special events, media relations, and the execution of strategic communication plans.
Description

Functional Area 1: Communications
Percent Effort: 60%
Research, interview, write, and edit the Institute external content: articles, press releases, publication content, newsletters, web content, and other projects as assigned.
Assure that print and web-based products conform to journalistic standards.
Proofs, edits and updates and add content to institute websites.
Develops and implements the Institute communications plan.
Generates communications strategies and develops promotional plans and tactics.
Creates all forms of content for the Institute.
Maintain a proactive annual schedule of long form written material to include annual report, monthly newsletter, stories, stakeholder reports, collateral material, etc.
Maintain communication with TAMU-CC Marcomm on scheduling and requests.
Write and edit the Institute internal messaging as needed, including listserv management.
Coordinate and create the Institute podcast including guest research, invitations, guest hosts, and interviews.
Functional Area 2: Media Relations
Percent Effort: 20%
Develop and maintain media relationships.
Write and submit relevant, timely stories and press releases to media and other appropriate outlets.
Field media inquiries and coordinate interviews/statements.
Maintain communication with TAMU-CC Marcomm on media features.
Monitor media presence and track statistics. Field public requests regarding departmental activities and publications to include briefings, interviews, tours, and events.
Functional Area 3: Social Media
Percent Effort: 20%
Create content, post, and monitor multiple Institute social media platforms.
Track social account statistics.
Participate with departmental strategic marketing and communication plans.
Assist with events as needed.
Other duties as assigned.
Qualifications

Bachelor's degree in applicable field
Eight (8) years of communications or writing experience.
Strong skills in word processing and spreadsheet applications.
Ability to multitask and work cooperatively with others.
Ability to present information clearly and concisely.
Ability to plan and meet deadlines.
Strong organizational and time management skills
Effective verbal and written communication and interpersonal skills
Preferred Qualifications

Environmental writing and reporting
Long-form writing experience
Press relations
Social media experience