Sr. Product Marketing Manager - Event Experience Programs

Salesforce is the leading AI CRM, focused on customer success through AI and innovation.

We are looking for a Senior Product Marketing Manager to own high‑touch event experience programs for our most important accounts.

Roles & Responsibilities

SIC & CAB Program Ownership

– Lead end‑to‑end planning, strategy, and logistics for Innovation Center engagements and Customer Advisory Board sessions, including agenda development, speaker prep, account team coordination, and post‑event follow‑up.

Top Account Event Strategy

– Partner with field sales, CCO, and account teams to design curated event experiences that accelerate pipeline and deepen executive relationships with named top accounts.

ABM Event Activation

– Collaborate with ABM and Demand Generation teams to develop targeted event programs aligned to account‑specific priorities, ensuring relevant product narratives and content reach the right stakeholders.

Event Messaging & Content

– Develop and adapt sales messaging for executive audiences at SICs, CABs, top accounts, and 3rd‑party events, translating portfolio value into compelling, tailored conversations.

Cross‑Functional Collaboration

– Work in lock‑step with Events & Scaled Programs leadership, PMMs, AEs, CCO leads, and SE teams to ensure alignment on event strategy, coverage, and execution.

Measurement & Reporting

– Track engagement, pipeline influence, and program outcomes; publish insights to optimize future programming.

What We're Looking For

5‑7 years of product marketing, field marketing, or event marketing experience in a B2B SaaS environment.

Demonstrated experience running executive‑level programs (CABs, SICs, EBCs, or equivalent).

Strong storytelling skills – distill complex product value into clear executive‑level narratives tailored to specific accounts and personas.

Experience with ABM strategy and working closely with field sales and account teams.

Highly organized with strong program management skills and the ability to manage multiple events simultaneously.

Familiarity with Salesforce products and the Sales/Revenue technology within the ecosystem – a strong plus.

Benefits
Salesforce offers a variety of benefits to help you live well, including time‑off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at https://www.salesforcebenefits.com.

Salesforce is an equal opportunity employer and maintains a policy of non‑discrimination with all employees and applicants for employment. Employees and potential employees are assessed on the basis of merit, competence, and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and other aspects. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reductions in workforce, recall, training, and education.

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