Social Media & Marketing Coordinator

Marketing & Social Media Coordinator — Eberly & Central Machine Works
Benefits

Event Admission

Employee discounts

Free food & snacks

Position Summary
Owns day-to-day marketing execution for Eberly and Central Machine Works — social media, content production, website/RSVP management, and daily marketing ops across Instagram, TikTok, and related platforms. Serves as the on-camera personality for both brands, produces short-form video, covers events, manages community engagement, and coordinates influencer partnerships.

Responsibilities
On-Camera & Content

Recurring on-camera host for both brands in Reels, TikToks, and Stories; interviews chefs, bartenders, brewers, musicians, and guests.

Plans, shoots, and edits short-form video on a consistent cadence highlighting food, beverage, interiors, and events.

Develops recurring content series per brand; maintains a shared content calendar tied to events, menu launches, and beer releases.

Event Coverage & RSVPs

Covers key events (brunches, dinners, buyouts, live music, festivals, beer releases) with pre/day-of/post content.

Manages RSVPs and event listings end-to-end; tracks guest counts and routes inquiries.

Coordinates with events, beverage, and culinary teams on the confirmed-event workflow.

Website & Daily Marketing Ops

Keeps both websites current (listings, menus, hours, promotions).

Handles daily marketing tasks: scheduling posts, prepping assets, queuing newsletters.

Drafts and sends email newsletters on a regular cadence; flags pipeline bottlenecks.

Community Management

Monitors and responds to DMs, comments, mentions, and reviews across both accounts.

Triages guest inquiries to the right team members.

Reaches out to communities that fit both brands for partnership and event-hosting opportunities.

Influencer & Partnerships

Identifies, vets, and reaches out to Austin-area creators and local media.

Coordinates hosted visits, comped tabs, and paid partnerships within budget.

Manages Instagram Collabs; maintains a roster of collaborators.

Reporting

Tracks reach, engagement, follower growth, saves, and shares; provides a monthly summary per venue.

Monitors platform trends and recommends content strategy adjustments.

Required Qualifications

Demonstrated short-form vertical video experience with a portfolio.

Comfort as a recurring on-screen host.

Proficiency in CapCut, InShot, or Adobe Premiere Rush.

Strong written communication and brand voice.

Able to manage two brands' calendars, RSVP systems, and daily execution with follow-through.

Basic website/CMS update experience.

Reliable transportation between South Lamar and East Austin.

21+ preferred for bar/taproom access; under-21 candidates considered.

Preferred Qualifications

Prior social/marketing experience (business, brand, or freelance).

Existing personal content channels or following.

Familiarity with Meta Ads Manager or TikTok Ads.

Photography, graphic design, or motion design skills (Lightroom, Canva).

Familiarity with Resy, OpenTable, Eventbrite, Yelp, Google, or Untappd.

Website/CMS experience (Squarespace, WordPress, or similar).

Schedule
Full-time, ~40–45 hrs/week. Onsite at both venues with one remote day/week. Evening/weekend availability required (baseline: Central Mondays / Eberly Wednesdays / on-site Thursdays).

Compensation & Benefits

Salary: $40,000–$45,000/year, based on experience.

Dining credit at Eberly, beer credit at Central Machine Works.

Subscription/material stipend.

Flexible work from home options available.

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