Social Media and Marketing Manager

Social Media & Marketing Manager
Location:

DriveMax Auto Sales – El Paso, TX (6498 & 7348 Alameda Ave)

Position Summary
The Social Media & Marketing Manager is responsible for growing the DriveMax Auto Sales brand, generating qualified leads, increasing customer engagement, and driving vehicle sales through strategic digital marketing. This position requires creativity, organization, and the ability to produce high-quality content consistently while ensuring all advertising complies with Texas dealership advertising regulations.

Responsibilities
Social Media Management

Create and publish daily content on Facebook, Instagram, TikTok, Google Business Profile, and other platforms.

Manage Facebook Marketplace inventory postings.

Develop engaging photo, video, and graphic content.

Respond promptly to comments, messages, and customer inquiries.

Monitor social media trends and implement new marketing ideas.

Increase followers, engagement, and online reputation.

Content Creation

Photograph and video vehicles daily.

Create reels, short-form videos, and promotional content.

Produce customer delivery photos and congratulations posts.

Design graphics for holidays, promotions, sales events, and dealership announcements.

Coordinate employee spotlights and dealership culture content.

Advertising & Lead Generation

Create and manage Facebook and Instagram advertising campaigns.

Monitor advertising budgets and campaign performance.

Generate quality sales leads.

Optimize campaigns based on results and ROI.

Support inventory marketing efforts.

Website & Inventory

Ensure vehicle photos are high quality.

Verify descriptions are accurate.

Keep inventory current across all marketing platforms.

Promote featured vehicles and special offers.

Reputation Management

Encourage customers to leave Google and Facebook reviews.

Respond professionally to online reviews.

Protect and strengthen the DriveMax brand image.

Marketing Strategy

Develop monthly marketing calendars.

Plan seasonal promotions and special events.

Analyze competitors and industry trends.

Report monthly marketing performance to management.

Compliance

Ensure all advertising complies with Texas DMV advertising regulations.

Verify advertised pricing, payments, and disclosures are accurate.

Maintain compliance across all digital platforms.

Qualifications

Experience managing social media for a business.

Graphic design experience (Canva, Adobe, Photoshop, or similar).

Video editing experience.

Knowledge of Facebook Ads Manager.

Strong communication and writing skills.

Highly organized and detail-oriented.

Automotive marketing experience preferred but not required.

Performance Expectations (KPIs)

Consistent daily social media posting.

Increased engagement across all platforms.

Growth in followers and reach.

Increased qualified leads generated.

High-quality vehicle photography.

Timely inventory marketing.

Positive online reputation growth.

Compliance with all advertising requirements.

Skills

Facebook Marketing

Instagram Marketing

TikTok Content Creation

Video Editing

Photography

Graphic Design

Copywriting

Advertising Strategy

Time Management

Creativity

Customer Engagement

Compensation

Salary: Based on experience.

Performance bonuses may be offered based on lead generation, engagement, sales support, and marketing performance.

Pay: $3,000.00 - $4,000.00 per month

Benefits

Employee discount

Flexible schedule

Paid time off

Professional development assistance

Work Location: In person

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