Senior Specialist, Platform Marketing & Partner Promotions

Operations Shared Services | Remote | Full-Time
Are you passionate about streaming media and ready to amplify the reach of compelling sports and entertainment content? Scripps is seeking a Senior Specialist, Platform Marketing & Partner Promotions to drive awareness and audience growth for our portfolio of streaming channels. In this role, you'll be at the forefront of securing promotional placements and earned media from FAST, OTT, and other streaming platform partners while coordinating high-impact marketing campaigns that maximize exposure for our priority programming and brand initiatives.
WHAT YOU'LL DO

Support the development and execution of platform marketing strategies designed to increase visibility, tune-in, and engagement for sports and entertainment content across streaming and television partners
Build and maintain day-to-day relationships with key FAST, OTT, connected TV, and platform distribution partners
Identify, pitch, and help secure no-cost earned media promotion opportunities from streaming distribution partners across their platforms and marketing channels
Manage promotional calendars aligned to content priorities, including sports events, premieres, stunts, marathons, holidays, and other tentpole moments
Partner closely with internal teams including programming, creative, social, communications, distribution, and analytics to ensure campaigns are well planned and effectively executed
Develop clear and compelling partner-facing materials, including pitch decks, promotional requests, campaign briefs, and recap documents
Coordinate campaign execution with external partners and internal stakeholders, ensuring timelines, deliverables, and placements are tracked and fulfilled
Monitor and report on campaign results, summarizing performance, promotional value, and opportunities to optimize future activations
Maintain awareness of trends and best practices across FAST, AVOD, OTT, CTV, and the broader streaming distribution landscape
Contribute to internal planning discussions by providing platform-specific insights and recommendations tied to partner opportunities and audience behavior
WHAT YOU'LL NEED

BS/BA in a related discipline or equivalent years of experience (preferred)
Generally, 5+ years of experience in a related field (preferred)
WHAT YOU'LL BRING

Skilled in working within streaming, television, digital media, or sports environments
Deep knowledge of streaming network brands, multicast networks, or channel portfolios in the sports and entertainment media landscape
Demonstrated success supporting campaigns that secured earned, barter, or value-added promotional support from external distribution or platform partners
Strong understanding of the FAST, AVOD, OTT, and connected TV ecosystem
Experience coordinating marketing campaigns for content, channels, apps, or programming initiatives
Experience working with platform partners such as FAST distributors, smart TV manufacturers, OEMs, app ecosystems, or virtual MVPDs
Excellent communication, relationship-building, and organizational skills
Ability to manage multiple projects simultaneously and operate effectively in a fast-paced environment
Strong analytical mindset with the ability to interpret campaign results and turn insights into recommendations
Proficiency in Microsoft PowerPoint, Excel, and standard marketing/project management tools
As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.

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