Brand Manager (Outdoor Living Products)

CRH Americas Building Products is reinventing what is possible in building solutions. We are the leading provider of innovative outdoor living products and utility infrastructure solutions for the water, energy and communications markets throughout North America. We manufacture precast concrete, polymer concrete and plastic infrastructure products. Our portfolio includes Oldcastle APG, Oldcastle Infrastructure, Belgard hardscape, Echelon Masonry, RDI railing, Catalyst Fence Solutions, Sakrete packaged concrete, Amerimix mortar, Pebble Technology International pool finishes and Techniseal sands and sealant technologies.

Job Summary
Oldcastle APG, a leading provider of outdoor living solutions in North America, is seeking a Brand Manager for portions of our Outdoor Living portfolio. The role focuses on developing breakthrough marketing plans and activations that create brand love, deliver marketing results and business impact for brands such as Catalyst Fence Solutions and RDI Railing.

Job Location

Hybrid position located at our Corporate office in Atlanta, GA.

Job Responsibilities

Lead brand architecture, ensuring consistent brand expression across all touchpoints for select outdoor living brands. Maintain and innovate brand guidelines, style guides, messaging frameworks and creative standards.

Develop and execute comprehensive brand marketing strategies that drive business growth and enhance brand equity across the selected portfolio.

Conduct market research and competitive analysis to identify trends, understand consumer behavior and inform strategic decisions within the concrete and masonry space.

Set strategic direction for brand positioning, target audience definition and value proposition for each brand within the portfolio.

Guide product strategy and innovation by translating market insights and consumer needs into actionable recommendations, focusing on concrete and masonry applications.

Lead development and execution of go‑to‑market strategies for new products and collections.

Develop and implement integrated marketing campaigns across digital, social, print and experiential channels, prioritizing the most effective channels for both professional and DIY segments.

Manage and optimize marketing budgets, ensuring efficient allocation of resources across the portfolio.

Collaborate with cross‑functional teams (product, sales, marketing, etc.) to ensure seamless and impactful launches.

Build and maintain strong relationships with internal and external stakeholders, including agencies, partners and senior leadership.

Plan, execute and measure marketing campaigns across digital, social media, print and events.

Produce integrated marketing campaigns that support specific product lines within the Fence & Rail portfolio.

Manage creation of high‑quality brand content, including website copy, brochures, videos and social media posts.

Conduct market research and competitive analysis to identify opportunities and inform campaign strategies.

Manage marketing budgets effectively and ensure campaigns are delivered within budget constraints.

Manage multiple projects simultaneously, ensuring timely delivery and meeting deadlines.

Work closely with cross‑functional teams, including sales, product development and communications, to achieve marketing objectives.

Present campaign strategies and results to all levels of the organization, focusing on Sales and Operations leadership.

Job Requirements

5+ years of demonstrated ability in marketing, branding, product strategy and go‑to‑market strategy roles.

Bachelor's degree or equivalent experience in marketing, communication, business or a related field.

Experience in building materials, construction or related industries preferred.

Strong analytical problem‑solving skills, building financial models and analyzing business cases (market sizing, new offerings, P&L impact).

Ability to navigate a complex, matrixed environment with finesse.

Excellent communication skills, able to craft a vision and inspire others.

Problem‑solving ability to derive actionable insights from complex data and organize people to creatively solve sophisticated business challenges.

Proficient organizational and time‑management skills, with exceptional attention to detail and multitasking capabilities.

Team‑player mentality, openness to feedback and a collaborative approach to working with cross‑functional partners.

Excellent presentation skills and the ability to communicate confidently and professionally.

Ability to travel up to 15% as needed.

What CRH Offers You

Highly competitive base pay.

Comprehensive medical, dental and disability benefits.

Group retirement savings program.

Health and wellness programs.

An inclusive culture that values opportunity for growth, development and internal promotion.

About CRH
CRH has a long and proud heritage. We are a collection of family businesses, regional companies and large enterprises that together form the CRH family. Our decentralized, diversified structure offers the agility of a small organization and the opportunities of a large international corporate.

Equal Opportunity Employer
CRH Americas Building Products (ABP), a CRH Company, is an affirmative action and equal opportunity employer. EOE/Vet/Disability.

CRH is an equal‑opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, status as a protected veteran or any other characteristic protected under applicable federal, state or local law.

AI tools may be used in certain stages of the employment lifecycle, such as candidate review; however, all final employment decisions will be made by a person.

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