Product Marketing, New Verticals - F500

Product Marketing, New Verticals- F500 @ Clay

We're seeking a Product Marketer to build Clay's playbook for landing and expanding within Fortune 500 accounts. This is a 0-1 role: there's no existing playbook and no proven motion — your mandate is to find out how big this opportunity actually is and prove it out by 2027.
The role reports to Clay's Head of Product Marketing and is critical to diversifying Clay's revenue and building a more resilient, durable customer base for the long term.
You'll partner closely with Clay's Sales team to package Clay for Fortune 500 buyers — developing a clear understanding of how these organizations evaluate, buy, and roll out new tools, and building the positioning, use cases, and assets that resonate with them. Over time, you'll bring what you learn back into Clay's core sales motion.
The 12-Month Arc

Months 0–2: Rapid response
Support active deals directly. Same-day or next-day turnaround on decks, one-pagers, and other sales assets. This is where you earn trust with the sales team.
Months 2–4: Build durable assets
Move from bespoke to repeatable. Build the first-call deck (verticalized or general) and other foundational assets the team can run without you.
Months 4–6: Refine the process
Improve the sales process itself — increase win rates, and design the right proof-of-concept structure for Fortune 500 buying cycles (average deal close time today is ~133 days).
Months 6–12: Long-term revenue play
Shift from deal support to strategy — build the penetration strategy, multi-threading approach, and long-term revenue plan for this segment, including land-and-expand. Fortune 500s run many different GTM motions across business units, so the real size of the opportunity comes from working across them, not just landing once.
What You'll Do

Build Clay's Fortune 500 playbook — Develop the positioning, use cases, and assets that help Clay land and expand within Fortune 500 accounts

Move fast on live deals early on — In the first months, prioritize rapid-response support for active deals over long-term asset-building

Develop Fortune 500-specific positioning and messaging — Translate Clay's capabilities into the language, use cases, and proof points that resonate with enterprise buyers

Communicate ROI in customer language — Build positioning and assets tightly aligned with the outcomes Fortune 500 buyers actually care about

Collaborate closely with Sales — Work hand-in-hand with the sales team supporting this segment to package Clay for direct prospects

Design the buying process, not just the pitch — Help shape sales process, POC structure, and win-rate improvements as the motion matures

Build a long-term penetration strategy — Move from deal-by-deal support to a durable multi-threading and account-penetration strategy

Build repeatable, not bespoke — Create reusable frameworks rather than over-optimizing for any single account

Bring learnings back to core sales and EPD — Surface product gaps and top-of-funnel learnings, and partner with Product and Sales to close them

Use AI tools to work smarter — Integrate AI tools (including Clay) to automate routine tasks and make your work more effective

What You'll Bring

5+ years of professional experience, with 3+ years in product marketing

Demonstrated 0 → 1 experience standing up a new industry, business unit, or persona

Experience in Fortune 500 sales or marketing — you understand how large enterprises evaluate, buy, and roll out new tools

Strong positioning and messaging craft, with the ability to communicate ROI in language the customer cares about

Strong visual design craft — you can tell a story visually in slides and ship a great one-pager

Commercial acumen — you prioritize the work that matters and quickly understand how GTM works in an enterprise buying context

Comfortable operating with imperfect product-market fit, and able to partner with EPD and Sales to close gaps

Willingness to be hands-on and in the weeds early — this role starts in the trenches before it becomes strategic