The Membership Sales & Marketing Director is responsible for growing and retaining the Club's membership while increasing revenue through dues. This position serves as the primary ambassador for the Club, developing relationships with prospective members, coordinating membership recruitment efforts, and promoting the Club's facilities to the New Haven Community.
Membership Development
- Recruit and onboard new members through networking, referrals, and community outreach.
- Conduct club tours and present membership opportunities to prospective members.
- Develop and implement membership recruitment campaigns.
- Maintain a pipeline of prospective members and track leads.
- Process membership applications and coordinate approval procedures.
- Organize member recruitment events, open houses, and prospective member receptions.
Member Retention & Engagement
- Welcome and orient new members.
- Foster strong relationships with current members.
- Monitor member satisfaction and address concerns promptly.
- Develop programs and events that enhance member engagement.
- Promote participation in club activities and amenities.
Marketing & Communications
- Assist with the development of marketing materials, newsletters, social media content, and promotional campaigns.
- Maintain accurate membership and prospect databases.
- Represent the Club at community and networking events.
- Promote club programs, dining events, and special offerings.
Administrative Duties
- Maintain membership records and reports.
- Prepare monthly membership and sales activity reports.
- Assist with budgeting and forecasting membership growth.
- Ensure compliance with Club policies and procedures.
- Coordinate with accounting regarding membership billing and dues collection.
Qualifications
- Bachelor's degree preferred.
- Minimum 3 years of sales, hospitality, membership, or business development experience.
- Strong interpersonal and relationship‑building skills.
- Excellent written and verbal communication abilities.
- Proficiency with Microsoft Office and CRM/database systems.
- Ability to work evenings and weekends as required for events and member functions.
- Self‑motivated with strong organizational and time‑management skills.
Preferred Experience
- Private club, hospitality, hotel, country club, or nonprofit membership experience.
- Knowledge of membership recruitment and retention strategies.
Compensation
- Competitive salary based on experience.
- Aggressive commission based on membership growth and sales performance.
- Opportunity to advance to full‑time with benefits for the right candidate.
Success Measures
- Net membership growth.
- Member satisfaction and engagement levels.
- Achievement of annual sales and membership goals.
Community Connections
- Well‑connected within the Greater New Haven community, or willing to become actively involved with local business, civic, professional, and social organizations to help support membership development and community outreach.
- Active involvement in local organizations, chambers of commerce, professional associations, or community groups is strongly preferred.
This position plays a key role in ensuring continued growth, financial success, and a vibrant member experience at The Elm City Club.
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