Engagement Marketing Manager

Engagement Marketing Manager

APN Consulting, Inc. is a progressive IT staffing and services company offering innovative business solutions to improve client business outcomes. We focus on high impact technology solutions in ServiceNow, Fullstack, Cloud & Data, and AI / ML. Due to our globally expanding service offerings we are seeking top-talent to join our teams and grow with us. Duration: 6 Months (with possible extension) Location: Remote
Role Summary
The Manager, Member Engagement, will shape marketing strategy and execution for Organization Health's member base. As part of the Engagement & Retention team, this role involves collaborating with internal teams to create and execute strategies that drive member engagement, loyalty, and satisfaction across Organization Health's products and services. The Manager will work with Product, Growth Marketing, Strategic Client Marketing, and execution teams to launch campaigns across channels like email, SMS, push notifications, and phone. They will also partner with Data Science teams to design experiments, implement models, and analyze data to optimize campaigns. Regular updates to marketing leadership will be crucial to track progress and KPIs. The ideal candidate will bring strong communication skills, project management experience, and data-driven analytical abilities, along with a deep understanding of customer behavior. This role thrives in a collaborative, team-oriented environment with a fun, high-energy culture.
Essential Duties and Responsibilities
Develop and execute member-centric marketing campaigns to drive adoption, utilization, and satisfaction, focusing on clinical outcomes and behavioral change
Increase awareness and adoption of Organization Health services, using data-driven strategies to boost engagement and retention
Test and implement new marketing tactics tailored to member segments to enhance engagement and loyalty
Collaboration
Serve as a marketing subject matter expert for the owned lifecycle, providing strategic insights and guidance to internal stakeholders
Build and maintain strong relationships with cross-functional teams to ensure smooth campaign execution and keep the organization updated on key initiatives, timelines, and progress
Collaborate with Data Science to design experiments, implement models, and analyze data to optimize campaign
Insights and Analytics
Lead monthly reporting and performance reviews, analyzing trends, identifying challenges, and offering actionable recommendations to optimize campaigns
Proactively drive improvements in processes, communication, and campaign execution to achieve marketing goals
Qualifications Expected for Position
Bachelor's Degree in Marketing, Business, or a related field
5+ years of consumer marketing experience required, preferably in B2C or B2B2C
Proven track record of driving growth with set targets and timelines, meeting measurable marketing goals
Strong analytical and problem-solving skills with the ability to analyze data and make data-driven decisions (Excel, Tableau, or similar tools)
Experience executing multi-channel campaigns across email required, SMS, push notifications, direct mail, and phone preferred
Exceptional stakeholder management skills with the ability to collaborate effectively across teams
Excellent written, verbal, and interpersonal communication skills
Experience developing and executing strategic marketing plans in collaboration with creative teams
Strong project management skills with the ability to prioritize and manage multiple campaigns in a fast-paced environment
Positive attitude and passion for improving healthcare access, with a customer-centric focus on member engagement and satisfaction
We are committed to fostering a diverse, inclusive, and equitable workplace where individuals from all backgrounds feel valued and empowered to contribute their unique perspectives. We strongly encourage applications from candidates of all genders, races, ethnicities, abilities, and experiences to join our team and help us build a culture of belonging.