Communications Representative

Leads internal and external communications and engagement activities aligned with the Company’s growth strategy. Produces and distributes content that strengthens the brand, supports employee engagement, and engages key stakeholders. Creates marketing visuals, maintains the website, and manages social media content and reporting. Plans and executes advertising campaigns to support recruitment, industry awareness, and business development.
Main Responsibilities Embrace the Company’s safety culture, actively support all safety initiatives, and adhere to defined accountabilities implemented by the Safety Steering and Continuous Improvement teams
Support, promote, and practice the Company core values, vision, mission, code of ethics, workplace conduct, safety, and other established policies
Develop and execute internal and external communication plans aligned with business goals, core strategic themes, and brand standards; maintain communication activity calendars and contribute to the Colas USA communications calendar
Write, edit, and publish content for announcements, presentations, newsletters, digital channels, and other internal/external communications
Create and manage visual and multimedia content (graphic design, templates, photography, and short-form video) in line with established style guides and brand guidelines
Travel periodically to job sites across the region to capture content and collaborate with crews
Maintain and update the company website in coordination with website developers; support website content management, accessibility monitoring, and basic SEO maintenance
Manage social media channels by channel and audience, including researching and sharing relevant industry posts, monitoring and responding to inquiries, and maintaining Google Business listings
Plan and run advertising and public-facing marketing campaigns to support recruiting, industry positioning & awareness, customer outreach, and business development
Gather, analyze, and report data on communication and marketing efforts; provide insights and recommendations for improvement
Support sales teams with communication strategies, branded templates, and email newsletters (e.g., through CRM such as HubSpot) and assist with customer-facing marketing initiatives
Coordinate projects with third-party marketing/design agencies and printers; attend marketing meetings with outside agencies as needed
Manage and contribute to company publications (Colas Inc Crossroads; Colas SA Routes, etc.) when required
Collaborate with Colas Inc Communications and the Brand Manager to maintain and, when appropriate, refresh branding and brand guidelines; participate in Colas Inc communications projects supporting the broader USA communications function
Establish and maintain relationships with local communities, high schools, and trade schools to support communications and recruiting initiatives; represent the Company at events as needed
Perform other duties as assigned
Education Bachelor’s degree in communications, public relations, marketing, journalism, or related field (or equivalent combination of education and experience)
Certification or training in digital marketing, social media, graphic design, or communications preferred
Valid Drivers’ License and ability to maintain clean driving record required
Skills 2+ years of experience in communications, marketing, public relations, or a related role
Experience working in construction, manufacturing, or related industry a plus
Experience managing digital channels and platforms (website/CMS, social media, email marketing, Google Business Profile)
Proficiency with creative tools for design and multimedia production (Adobe Creative Suite, Canva, and photo/video editing tools)
Proficiency with Microsoft/Office 365, including Outlook, Teams, Excel, PowerPoint, Word
Experience planning and executing campaigns (organic and paid) and managing content calendars
Ability to track, analyze, and report performance metrics (web, social, email) and translate data into recommendations
Experience with email marketing tools/CRM platforms (HubSpot preferred) and audience segmentation
Working knowledge of website content development best practices, including basic SEO and accessibility considerations; WordPress experience a plus
Excellent written and verbal communication skills, with an ability to craft engaging content
Ability to communicate professionally, engage with diverse groups of people, and present in front of groups
Ability to plan and organize work, maintain attention to detail and deliver results under pressure of set timelines
Ability to handle sensitive and confidential information with discretion
Ability to work independently and collaboratively with cross-functional teams and external vendors
Bilingual language skills a plus (English/Spanish)
Physical Requirements Wear and maintain personal protective equipment (PPE) as required by company safety guidelines
Regularly required to use hands to feel, handle and manipulate objects, write, use a keyboard and/or mobile device
Regularly required to communicate and receive information (talk and hear)
Regularly required to perform tasks requiring visual acuity, including but not limited to reading, writing/typing, & driving
Regularly required to stand, walk, sit, and reach with hands and arms
Occasionally required to lift and/or carry equipment and materials (e.g., camera/AV gear) up to 25 pounds, with or without assistance
Regularly required to stand and/or walk for extended periods during jobsite visits, events, and meetings
Regularly required to sit for long periods at a desk using a computer
Visits to worksites involve exposure to loud noise, dust, heavy equipment, and machinery typical of construction and mining/manufacturing site conditions, including all-weather conditions
Travel required (25%) to capture content and attend recruiting
etworking events, business meetings, training, etc.
Flexible/hybrid working arrangement; in-office/on-site work determined by business need and context; must reside within footprint of business operations
Compensation and Benefits Compensation*: $58,000-$70,000 DOE
*Estimated target starting compensation; actual compensation to be determined based on assessment of an individual’s qualifications, education, and experience relevant to the role.
Benefits: All full-time hourly employees are eligible to participate in Simon benefits as defined in plan documents. Available benefits include medical, dental and vision insurance, term life insurance, supplemental life insurance, paid parental leave, 401K with company match, short-term disability, flexible spending plan, and education assistance. Other benefits include eight paid holidays, and access to available company discounts.
The essential functions of this role may be performed with or without reasonable accommodation. Simon is committed to providing reasonable accommodations to qualified individuals with disabilities to enable them to perform the essential functions of the position, unless doing so would create an undue hardship.
Colas Inc. and its subsidiaries are an Equal Opportunity Employer. For details on the specifics of this commitment, please click here to view the EEO document.
to meet the requirements of the role in which you are applying
complete any part of the application process
access or use the online application process and need an alternative method for applying
Please contact Colas Inc. at 973-290-9082 or send an email to ColasRecruiter@colasinc.com.

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