Public Information Specialist 2 (Digital Content) - VID 218922

The NYS Digital Service team at the Office of General Services (OGS) is seeking a skilled Digital Content & Social Media Strategist to lead and refine digital communication and social media initiatives. The Public Information Specialist 2 (Digital Content) will function as the Social Media Strategist and collaborate with the Governor’s communications team, state agency leadership, and policymakers to shape and manage impactful digital content.

Responsibilities

Consult with program staff and state agencies on online communications, including web content, social media, strategy, and paid advertising.

Develop, approve, and manage social media and email campaign content, including scheduling and performance analysis.

Maintain and update the New York State Social Media Style Guide while advising on best practices.

Monitor state and federal news to inform digital content and strategy.

Manage and update website content, ensuring accessibility and compliance.

Test new digital tools, report issues, and collaborate with IT teams for improvements.

Oversee the creation of multimedia assets, including graphics, photography, and video.

Supervise and support content creation staff to ensure consistency and quality.

NOTE: This position may require routine evening and weekend work, as well as some travel between NYC and Albany.

Minimum Qualifications
Open Competitive: Seven years of experience in public relations, social media, and digital communications.

Substitutions: A degree in Communications, English, Public Relations, Social Media, Digital Communications, or a similar degree may substitute for experience as follows:

Associate’s degree: two years of required experience

Bachelor’s degree: four years of required experience

Master’s degree: five years of required experience

Promotional: One year of experience as a Public Information Specialist 1 (Digital Content).

NOTE: To award the proper credit for work experience, resumes must include month and year for start and end dates. If any of this experience is less than full‑time, you must indicate the average number of hours worked per week.

Additional Information
The Office of General Services (OGS) is an equal‑opportunity employer, and we recognize that diversity in our workforce is critical to fulfilling our mission. We encourage applicants from all communities to apply.

For a full version of OGS’s EEO/AA statement and benefits, please visit http://www.ogs.ny.gov/employment.

NOTE ON TELECOMMUTING: Employees are required to apply and obtain approval through management to telecommute according to the agency’s Telecommuting Program Guidelines.

Downstate: Location Pay of $4,000.

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