Polar Ridge Senior Living: Director of Sales and Marketing

Director of Sales and Marketing Polar Ridge Senior Living is a beautiful community located in North St Paul, MN right off highway 36, near the giant snow man and North High School. We help seniors Age Magnificently in our gorgeous 114-unit, apartment style community providing Assisted Living, Independent Living and Memory Care services. Polar Ridge Senior Living is a growing community with a fun, passionate, and caring team who assists our residents Age Magnificently. Join our team today!
Position: Director of Sales and Marketing
Salary: $62,000 - $73,000 annually, depending on experience
Service Area: 2365 Helen Street North, St. Paul, MN 55109
Schedule: 1.0 FTE, Full - Time / Monday – Friday, 8:00am-5:00pm (MOD rotation)
Lifespark Benefits Include:
Annual Reviews/Raises {Shift differentials if applicable}
Paid Time Off – Vacation Time
Mileage reimbursement
Medical, Dental, Vision benefits for Full Time Hires
Short-Term Disability & Long-Term Disability Insurance
Life Insurances
401k + Company Match for full-time and part-time employees
Referral bonuses
Career path to other positions within our growing company!
Position Duties & Responsibilities:
Develop and execute facility strategic marketing plan.
Identify short term and long-term goals based on market research analysis.
Research and develop new sales opportunities by identifying customer requirements, competitor strategy and approach, and forecasting.
Make recommendations to improve overall facility business development strategy.
Maintain relations with the community and customers.
Create opportunities for public speaking events in the community while executing the marketing plan.
Plan and execute all aspects of the sales process through taking inquiries, providing tours, and closing.
Direct the promotion of all marketing materials in the community and manage the finances associated with individual campaigns.
Review and adhere to departmental budget.
Communicate information by writing articles, creating newsletters, posting bulletins, and any other form of advertising (i.e. posters, announcements, etc.) for employees, residents, tenants, families, and prospects.
Educate medical professionals from within the community and surrounding areas on new projects and services that will be offered.
Provide information to facility leadership by collecting, analyzing, and summarizing data and trends.
Manage marketing database and drive all necessary follow up contact.
Preferred Qualifications:
Experience in sales and marketing, public relations, or advertising.
Experience in healthcare is preferred.
Ability to drive the success of multiple projects concurrently.
Experience with using and developing multi-media campaigns.
Exceptional telephone, communication skills and the desire to work closely with senior adults is essential.
Must have proficient knowledge of computer systems, including email use.
Our Lifespark culture has created not only an award-winning workplace — earning Star Tribune Top Workplace 12 times, Minneapolis Business Journal Best Places to Work three times, and Top USA #1 in Healthcare — but a place where you have the room to be creative, make a difference, and have a purposeful, direct impact on how people age. Lifespark's full continuum of services offers a breadth of roles with the support to grow your career. To see the experience we are creating, watch our award-winning video Going South – this is the experience you will help create at Lifespark! Changing the age-old story starts with you – let's get you hired
It has been and will continue to be our policy to provide equal employment opportunities to all employees and applicants without regard to age, race, creed, color, disability, marital status, sex, gender identity, national origin, ancestry, sexual orientation, arrest record, conviction record, military service, use or nonuse of lawful products off the Employer's premises during nonworking hours, or declining to attend a meeting or to participate in any communication about religious matters or political matters, or any other status protected by federal, state, or local law.